Tag: video marketing

Video Editing as a Career- A Step by Step Guide

Posted on by FluenceTech Academy

Do you love movies, shows, and Youtube and enjoy editing raw footage to tell a story? Do you want to be a part of this creative field? Then why don’t you consider video editing as your career?

Or already you considered it as your career but thinking that career paths of video editing are dizzying and you don’t have enough idea about it what does a video editor do? And how to become one?

I can tell firsthand that video editing is the most creative, fun, and creative career out there that can provide you with good career opportunities in the future.

To know more and to have the exact ideas about it, keep reading the following article.

What is video editing?

Everyone goes to see a movie, everyone enjoys it but someone rarely considers what is going on behind the scene making it hit.

Video editing is the key factor that makes a film hit and engaging.

Then, what’s that?

Video editing is the art of production to make the scenes appealing to the audience. It covers the whole process of re-arrangement and modification of the video to make a final video that grabs the attention of the audience.

This process starts with choosing the best raw footage for the movie which includes removing unusable footage and stringing the best footage together in the best possible sequence. In a video editing process, it is ensured that each scene perfectly segues to the other.

Sound is another important aspect of video editing. Sound effects are generally added to the video to make it appear the original part of the video.

What does a video editor do?

Most simply, the video editor is a person that gives a final video together.

Video editors are considered the backbone of any production house. 

The main job of the video editor is to tell a story by putting all the audio and video footage together.

In earlier days, before the use of modern and digital cameras, movie footage is shot on real strips of film. There was a time when video editors had to physically cut and splice the scenes together. But today, with massive computerization, the video editing work is done with digital footage and computers.

At first, a video editor makes his vision or idea ready that what your story will convey. Then he weaves all the raw footage together with his creativity to finally tell the story.

They are also responsible for the graphics, text, audio, dialogues, and animation throughout the video.

A Video Editor communicates with their clients, spends many hours editing footage, importing and organizing required footage, working through multiple phases of cuts, or implementing edit requests as per the desire of the client.

But these days, digital video editing is the buzzword you may hear that makes the work of a video editor easy using various computer technology to facilitate the whole editing process onscreen.

It is the most basic work that a video editor does but it differs from individual to individual based on the project they work on and their roles in the field.

Why should you choose video editing as a career option?

In short, video editing is a great career to pursue. There are a lot of opportunities in video editing on the horizon that can support you for a foreseeable future.

Below are a few reasons which will provide you with insight that why should you choose it as your career.

  1. Highly demanding job

Video editing jobs are rising in a great manner since the introduction of the internet.  Since so many websites today are relying on video content to draw the attention of the customer, there are always new video editing positions opening up.

However, your career options aren’t relegated to just an internet website or publication.  Many content creators excel at their chosen topic and can create great content but don’t 

know about editing it. That is where your opportunities come in.

A study shows that employment in video production is expected to grow by 22% from 2019nto 2029 which is more than average.

It shows the demand for video editors is at its peak which can provide you with a great lump of opportunities for your career.

  1. There is always something new to master

The common pitfall of most jobs is they become repetitive over time. A career with a variety of interesting works is always a huge bonus.

Video editing generally offers many additional career paths and technology with interesting things to learn. Video editors can seamlessly do various other roles in the entertainment industry as well as various other sectors that require video editing.

In addition to all career opportunities, you can also learn various other techniques to excel in your existing role. Becoming more valuable by acquiring new skills is a perfect way to get promoted and get a well-paid job.

  1. An abundance of job opportunities

Once you get your first job in video editing,  you can get invaluable experience that help you to take your life forward with a better-paying job. This experience will help you to land the abundance of job roles that are available to you.

This will help to open many doors ahead of you when you choose a video editing career.

  1. Freelancing job opportunity

The most beneficial advantage you can get by being a video editor is a freelancing job opportunity in which you can decide when to work or when not to but you have to submit your work before the deadline.

You can do multiple jobs at a time and earn more but it depends on you how can you manage time and pressure.

Skills required for video editing

The video editing industry is a fast-paced industry with quick-moving phases. To stay in this working sector you have to be fast by constantly working within the deadline.  To stay on top of deadline and to meet the client’s request, a video editor need to be passionate, organized, and level-headed.

A video editor must stay prepared to work with many personalities and to receive and implement critical feedback. You also have to implement the last moment edit request as per your client’s desire. They need to stay prepared for changing timelines and works.

Video editors are required to be imaginative and techno-savvy to give their imagination a perfect outlook. He must have an analytical mind and teamwork capacity.

Besides these, the other skills to be a video editor are:

  • Communication skills to communicate and understand the needs and desires of your client.
  • Computer skills to use various editing software.
  • Visual skills to add visual effects to the video for filming and editing.
  • Detail-oriented to go into every detail of the video and give a perfect final video.
  • Creativity to imagine how the final product will look to an audience and make the required changes.
  • Adaptability
  • Problem-solving skills
  • Self-motivational abilities

Eligibility criteria for video editing

There is no formal education is required to work as a video editor.  Everything one needs is a good hand in computer systems and programs used in digital video/film editing and an interest in editing visual media.

However, Most editor position requires a bachelor’s degree in the film and broadcasting field. While earning these degrees, students should also opt to participate in internships, which allow them to work alongside experienced video editors and gain experience before starting their careers.

Editors are trained well during their training program by providing well educated about the various editing software.

The job outlook in video editing

There are numerous job opportunities along the way as a video editor. 

Most video editor can start their career as editor assistance to the senior editor who works in broadcasting sectors and production houses. After gaining experience, they can go to their level and work in the position of senior editor.

One can work in media houses, film studios, and news channels. they can also find numerous job opportunities in various production houses throughout the country.

Besides that, the increased popularity of online video clips can also give numerous job opportunities to a video editor.

There is a wild range of areas where you can work depending on the work you like to accomplish and the production you want to make. Some of them are:

  • Film editor 
  • Marketing video editor
  • Animator 
  • Television studiop editor
  • Broadcast engineering technician

Salary in video editing

A Video editing career is a very lucrative career if done properly. The average salary for video editing in India ranges from 3.5 lakh to 7 lakh per annum with the highest salary in the motion picture industry.

The average salary depends on various factors such as experience, location, specific industry, education, training, etc.

Concluding thoughts

As you read this far, you may be encouraged to leap into this incredible field. There are a lot of job opportunities to find their way out in this industry that is continuously growing. This shows there will not be a shortage of work if you have got the right training and education.

But sometimes it gets hard to just get started. So don’t be afraid to get started. You’ll learn gradually and will find your path. 

Then what are you waiting for?

Start your course today to be an editor and give a jumpstart to your career by considering how important this field is becoming.

11 Best Digital Marketing Skills to Learn in 2022

Posted on by FluenceTech Academy

In today’s technology-driven digital world, the dynamics of businesses have been evolving with each passing day, which demands entrepreneurs and marketers to take advantage of this digital revolution.

As more businesses are making inroads into the online space, demand for skilled digital marketing professionals is on the rise.

The Covid-19 pandemic made everyone realize the importance of going digital and businesses are no different. The businesses that adopted digital platforms and digital marketing survived the devastation of pandemics. Businesses that are not adopting the digital way run the risk of being wiped out.

Some specialized skills in the field of digital marketing are in huge demand and they also carry a high-paying salary tag.

As digital marketing itself is a really vast subject, one needs to choose a specialization or niche and excel in that chosen niche.

As students or professionals from other industries, one might have a lot of queries such as where to start, how to learn, what to learn, and most importantly from whom to learn?

Don’t worry. We have got your back. Read on to learn about the top 11 niche digital marketing skills that one can learn to have a successful career in this highly rewarding digital marketing industry.

Best Digital Marketing skills to learn

Content marketing skills

Good content pulls a company’s target audience to the brand. The audience does not take any action if they are not impressed by the content. 

So content is considered as the heart or core of digital marketing and content marketing will always be an important part of digital marketing.

Content marketing is a great job in itself. The aim of content marketing is to create evergreen, high-quality, and SEO-friendly content that effectively engages and connects the audience with the brand.

A well written and relevant content is crucial for every digital marketer but creatively incorporating SEO keywords helps to optimize it, drive traffic to the web page and help the content to rank on search engines.

As the audience today has become more aware and wants to see the quality, well-written and promotional content of the business, a company has to stay edgy and relevant with its content on social media.

Strategic distribution of content on various channels is an important aspect of content marketing. To execute a marketing strategy, a content marketing professional deals with multiple team members. One needs to be creative and full of ideas to carry out this job effectively 

As content marketing plays a very crucial role in digital marketing, you can have a rewarding career if you pursue this career and improve yourself continuously.

Copywriting

Copywriting is the form of writing for a business or company to sell a product or service. So nowadays it has become a vital part of digital marketing as it helps to amplify online marketing efforts.

Various social media platforms, websites, and advertisements are now using copywriting to increase brand awareness and target audiences.

Copywriting is not just about building and writing sentences in English and posting them. It is about tapping the emotions of customers and creating the curiosity within them to make a purchase.

A good copy is written in such a way that it leaves a curiosity within the audience to want to know more about the product and business and make your brand stand out from the crowd.

As copywriting is the most essential part of a brand’s success, it is one of the best skills you can learn for a successful career. Copywriting is also considered one of the highest-paid skills.  

Search Engine Optimization (SEO) 

None of your work as a digital marketer matters unless people see it. Driving traffic to your webpage is the first and foremost step in a digital marketing field as it helps you to connect with the audience.

Search Engine Optimization (SEO) is an important strategy to drive traffic to the website. A better understanding of it helps in the better execution of the marketing.

As SEO is the key to all levels of digital marketing, anyone going to digital marketing must have the basic knowledge of it.

As the algorithm of Google is updating constantly and the world wide web is becoming more crowded each day, it is more crucial to stay fully aware and fully updated about the factors and latest updates of the google algorithm that affect search ranking.

Opportunities for SEO experts are plenty as more and more businesses are going digital and they would need these experts for their online organic growth. 

Learning SEO and continuously improving the skills would go a long way in shaping up your career in the Digital Marketing industry.

Data and Analytics skills

Data analysis is the center of the marketing strategy and helps to make better data-driven decisions for your website. Most businesses have a lot of data to track and a good digital marketer needs to know how to gather, analyze and use the information about customers and apply it to boost the traffic and conversion to the website.

The detailed information about the audience like where the traffic comes from, the interests of the audience, the most attractive keywords as well as the type of device they use to reach you, is the most valuable source of a digital marketer to know about the insights of audiences.

Any form of customer data is useless if you don’t know how to analyze it to study the audiences and create a marketing strategy according to that data to grow your business.

So nowadays, companies are looking out for professionals who can not only read the data but also use their marketing technical skills to extract value from the data to improve the future strategy. So if you can do that in an innovative way, then you will be a valuable asset for the company and help in the campaign’s success.

Learning more about Google Analytics and applying it in your work to track the behaviors and other metrics of your audience would give you a clear path to strategize and execute your plans.

You can go ahead and do certification on Google Analytics as well.

Paid advertisements are one of the best and fastest ways to reach the target audience and get the desired results. Businesses need paid advertisement specialists to run their campaigns and bring them more revenues from their marketing efforts.

Learning how to run Facebook Ads, Google Ads, Native Ads will take your career to new heights.

In 2020, amidst the pandemic, Google made revenue of a whopping $104 billion just from Google ads-related activities. As more and more businesses are going online and e-commerce is growing leaps and bounds, paid advertisement specialists are in demand.

So start learning this skill for better job opportunities. You can even do certifications provided by Google on Paid Ads and that will strengthen your resume and help you land a rewarding job.

Email marketing

Marketing is all about reaching the target audience to increase brand awareness and making them take action. About 67% of Internet users check their emails first thing in the morning. So reaching them via email is a no-brainer.

Email marketing is one of the most effective ways to nurture a good relationship with customers. 

Email marketing is not just about sending emails to customers but understanding the right way to design the email campaign, metrics, and tools to create a dynamic email marketing campaign. This includes identifying platform navigation, analyzing click rates, and running email campaigns.

For every $1 spent on email marketing efforts, the return on investment (ROI) is $42, which makes email marketing the most profitable marketing channel out there.

More and more businesses, especially e-commerce companies, are relying heavily on email marketing.

So with the finely-tuned email marketing skills, you can perform experiments and build out the list, gaining valuable insights about your audience to drive your goals and hence can have a successful and high-paying career as an email marketing professional.

Video production and video editing

Video grabs the attention of the user quickly rather than other contents do. According to a survey of “the state of video marketing research” 93% of marketers admit that videos are the important strategy of their business 87% of them report a positive ROI.

As the youth are engaging with video more than before, video marketing has become a powerful tool of brand awareness, lead generation, and promotion. Hubspot has done a study that shows that 50% of consumers prefer video content over other forms of content.

The applications like youtube, Instagram reels, and TikTok have changed the way of video content. So various businesses are providing more and more video content to their customers to improve engagement. It makes video production, marketing, and video editing skills one of the top skills to learn in 2022.

Social media marketing 

These days, the world of social media has become the biggest platform for public interaction. Nearly one-third of the entire population is currently using some type of social media platform and social media marketing is used by almost 97% of global share companies.

So undoubtedly, social media marketing has become an invaluable skill set in digital marketing.

As a social media marketing professional, you can take the advantage of using social media skills to inform and engage people with your businesses and services. Because businesses are using social media to reach their customers, social media platforms have significantly evolved to meet digital marketing needs.

As community management is about seizing every opportunity to develop a better relationship with the customers, it also goes hand to hand with social media skills.

As a social media professional, you need to sharpen your skills on each of the social media platforms and understand the behavior of the audience to formulate an effective social media strategy. 

There are a lot of things to learn about social media platforms like Facebook, Instagram, Quora, Pinterest, Twitter, LinkedIn and skills like social media advertising, social pages, and groups, hashtags, boosted posts, copyrights, analyze reach and engagement, build ads, create visuals, generating engagements to the social media platforms, etc. apart from posting content on these platforms.

So if you acquire skills to effectively manage social media, you will be a valuable asset for any company and your skills will always be in demand.

Additional digital marketing skills

Besides the above core skills, there are a few additional skills you can acquire that would add value to your overall digital marketing skillsets.

Lead generation

Generally, a lead refers to a person who has shown interest in your company or business, and lead generation refers to the process of gaining the interest of a customer to make a purchase.

Lead generation in a business is a basic required phase and in the forefront of digital marketing campaigns which aims to generate traffic to the website, conversion of those website visitors into leads, and leads into paying customers.

Lead generation is crucial for any business as it provides potential customers which is a basic need to grow the business. So this skill is the most in-demand skill for a business and having this skill in your kitty can help propel your career to newer heights.

Basic designing skills

In the world of marketing, it is not only all about texts, but also involves well-designed visual appearances. Content along with a better visual representation performs better on all social media platforms. 

So a grasp of basic designing skills along with the knowledge of how to organize information for legibility is a huge asset for digital marketers and it often begins with an intuitive understanding of customer’s experience.

A digital marketing professional needs to perform everyday tasks like selecting and changing the images that will appear on the social media feeds of a company or putting together the layout for an email newsletter. 

So the basic skills of designing can help in a great way to shape your career in the field of digital marketing.

Customer Relationship Management (CRM)

Connecting with customers on a personal and emotional level increases brand loyalty which adds an advantage to the brand. So to improve customer service management a digital media marketer should be installed with skills like communication and empathy. 

Monitoring customer experience helps various businesses to understand the growing need of the targeted audience. To monitor and maximize customer experience, digital marketers need to develop the skill of customer relationship management (CRM).

There are various CRM applications like Zoho and HubSpot that help digital marketers for better customer relationship management. Being proficient in these applications is an added advantage.

Conclusion

With more and more businesses going digital and making their presence felt in the online space, there will be an abundance of job opportunities and more and more digital marketers will be needed going forward.

With such a good career option available, enrollment of students for digital marketing courses is also on a rise. Even professionals from other industries are switching their careers post-pandemic to digital marketing to take advantage of this digital revolution and be a part of it.

To have a successful and high-paying career in the Digital Marketing field, you need to learn these above-mentioned skills.

Remaining updated and gaining relevant knowledge will surely help you to become a successful digital marketer.

If you want to learn these amazing skills, then you can join our specially designed digital marketing courses and mentorship programs.