Are you having sleepless nights wondering which career to pursue or what skills to learn that can help you grow as a professional or help your business to thrive?
Do not worry. You are at the right place to get all your questions answered.
The simple answer is to jump-start by learning Digital skills and let the digital skills help you thrive in the world of Digital Marketing with its enormous potential.
Read on to find out more.
What is digital marketing?
Digital marketing is the promotion of brands to connect with customers using the internet and other online-based digital technologies.
It is otherwise called online marketing or internet marketing. In short, digital marketing is a type of marketing campaign that involves digital communication.
Digital marketing uses electronic devices and is used by various marketing experts to convey promotional messages and to estimate their impact on customers. Businesses are now using digital channels like email, social media, search engines, and other websites to connect with customers.
Nowadays, digital marketing also extends to various digital media platforms provided by various non-internet channels like mobile phones (SMS and MMS), television, etc. This extension of digital marketing differentiates it from online marketing.
Traditional marketing vs digital marketing
Traditional marketing is a type of marketing that involves traditional channels like printed media, billboards, newspaper ads, etc. On the other hand, digital marketing is a type of marketing that uses digital channels like social media, websites as their tools for marketing.
The main difference between traditional marketing and digital marketing is the medium through which a customer interacts with a business.
Although digital marketing has a huge impact on customers, traditional marketing still plays an important role in human life. But we need to step out to digital marketing to achieve the ever-growing need.
The world has become a digital domain. We perform our daily activities online. Marketers are now investing in digital campaigns to reach out to their targeted audience in the most cost-effective manner.
Digital marketing is data-driven. Businesses can make projections and plan their marketing campaigns with precision and minute details about consumer behavior. As the marketing campaigns are targeted in digital marketing, the results are always cost-effective and the return of investment is better than traditional marketing.
To take advantage of the ever-growing digital world and consumer behavior, more and more businesses are expanding their business digitally and are improving their online presence.
What do digital marketers do?
Digital marketers drive lead generation and brand awareness through various digital channels like social media, display advertising, email, search engine rankings, the company’s own website, and blogs.
To measure the performance of a company across each channel, a digital marketer usually focuses on different KPIs (Key Performance Indicators) for each channel.
Apart from this, digital marketers use measurable analytics to find weaknesses and ways to improve performance across each channel.
Major skills to be learned in digital marketing
- Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the procedure of optimization of your website to get a higher rank in search engine result pages, by increasing the organic traffic to your website.
Increased traffic results in more revenue for the business.
As organic search became the most prominent way to discover and access content online, a good SEO strategy is essential for your website to increase the quality and quantity of traffic to the website.
- Data analysis
As a digital marketer, one must need to know the use of Google Analytics and other analytics tools.
The detailed information about attractive keywords, where the traffic comes from valuable data about the gender, location, age, interests of the audience is the most valuable source of audience insight for a digital marketer.
- Content Creation
Creating valuable, consistent, and relevant content to attract audiences online is the heart of digital marketing that pulls more and more audiences to the brand.
The purpose of creating and promoting valuable content is to generate traffic growth, brand awareness, and lead generation.
When content is relevant, it creates an alignment between your business and prospects with the customer’s value and mission.
- Paid Advertisement
Learning how to run paid advertisements is an important skill. More and more businesses are going digital and are also spending a lot on Google Ads, FB Ads, Insta Ads, Pinterest Ads as well as native ad platforms.
In 2020, Google’s revenue from Ads only stands at a whopping $104 billion. So being a paid ad specialist is the way to go.
- Email marketing
Email is usually used to direct people towards the website of the business and to promote events, discounts and content. Email marketing is an effective way to reach customers through their inboxes.
In a survey, 89% of the professionals named it as their most effective lead generator. So it is a proven and effective way of marketing.
Email marketing is also the most cost-effective marketing channel and the best ROI generator. For every $1 you spend on Email marketing, you could earn back $40.
- Social media Marketing
Social media marketing refers to driving traffic and increasing brand awareness of your products and brands on various social media.
Platforms like Facebook, Instagram, Snapchat, Pinterest, LinkedIn, Twitter are the most popular social media advertising.
A social media marketer must know various social media marketing strategies, how to create and post content and reach out to the target audience. You can reach out to your target audience via live streaming, hashtagging, direct messaging, and social listening.
- Basic design skills
Nowadays, visual content gives more exposure than written content. So A digital marketer must need to know how to organize information for legibility along with some basic design skills to perform everyday tasks like putting together the layout for an email, selecting and manipulating the images for the social media feeds of company
- Art of Sales
As a digital marketer, mastering the art of selling is an advantage. You must need the basic skill to change people’s minds and help them make a purchase.
Why should you do digital marketing?
- High demand for digital marketing professionals.
According to Mondo’s annual Tech and Digital Marketing Salary guide, there is a huge demand for digital marketing experts, with a 70% increase between 2016 to 2025.
Various companies are now experiencing the importance of digital marketing for their business. So they are opening a lot of job opportunities for digital marketing experts.
Learning and practicing digital marketing can surely provide you with a good job.
- High paid salary
As there is a high demand for digital marketing experts, the salary of digital marketers is also high.
A digital marketing manager earns 5 to 10 lakh per year while a social media manager earns 6 to 8 lakh per year.
- Freelancing opportunity
There are many freelancing opportunities you can get in digital marketing if you have the right kind of skills that are in demand. Being a freelancer or remote worker, you can literally work from anywhere or from a non-traditional workplace with a better work-life balance and a flexible work schedule.
You don’t need to report to the office every day and you can work according to your convenience. All you need is a laptop with a good internet connection.
- Easy to start
The barrier to entry is really low. You don’t need any fancy degree to work in the field of digital marketing.
All you need is the right training, mentorship, and the skills that are in demand.
The best part is that there are a lot of training resources available online and most of them are free as well. But to excel in your skills, you need mentorship and the right direction to achieve your desired goals.
- You become creative
Digital marketing is the best field to unleash your creativity. This is such a dynamic field that you learn skills every day and constantly improve yourself. As the field of digital marketing is so vast, you need to get yourself specialized in a few skills and excel in those.
- Digital marketing is highly scalable
Scalability means increasing the number of reach without increasing the work involved.
When you publish a piece of work online, you don’t need to work more on that further but the number of reaches will increase gradually with time. So if you are building a career that is scalable, you are ready for passive income.
Future scope and career growth potential
Adobe and Econsultancy’s 2018 digital trend study suggested that top companies are now spending more money on the training and education of digital marketing. The increased investment and demand of digital marketing offer more opportunities and perks to digital marketing professionals.
Digital marketing experts are earning a significant premium salary in comparison to the traditional marketing professionals with better job security, work from home or abroad, possibilities for advancement, etc.
To get better results and higher profits, almost all businesses or companies are making ways towards digital marketing. Hence, there is a higher demand for digital marketing professionals in various companies and business sectors with a better future scope.
How to start your career in digital marketing?
To attain a better career in digital marketing, you will first need to build your skill in digital marketing and demonstrate that possessed skill.
There are many careers within the field of digital marketing. At first, you just have to figure out which one you like most and you can excel in it.
Once you have zeroed on the particular skills or area of digital marketing that you want to specialize in, you should focus on that particular area of digital marketing and get better at it.
The key to learning digital marketing is the right kind of training and mentorship. Experienced mentors with years of real-time digital marketing experience are the ones you should seek training from.
At FluenceTech Academy, you not only get amazingly structured digital marketing courses but also get the opportunity to train under experienced digital marketing practitioners and entrepreneurs.
This real experience sets up an amazing digital marketing career ahead.
Conclusion
As you have already read the entire article by now, you must have realized how beneficial and lucrative a career in digital marketing can be.
The ongoing pandemic that is in its 2nd year running has taught us many important lessons, and the biggest among them is that you can literally do anything from learning to shopping to building a business just being at home or any place of your choice and all that is possible because of the advent of digital.
Digital marketing can bring all your cherished dreams into reality by making a good career and by using it in your business.
So what are you waiting for? There cannot be any better time than now to start learning the much-in-demand digital skills and enter this amazing digital world to live all your dreams.