Are you wondering why should you learn Social Media Marketing? Is there any framework or course to learn social media marketing? Does it even worth your time learning the nuances of Social media?
If you are seeking answers to these questions, you are at the right place.
More and more people are spending their time, meeting friends, doing shopping, and hanging out on various social media platforms than ever.
People are making their purchasing decision based on social media reviews of other buyers.
So more and more businesses are trying to reach out to their potential customers through these social media channels.
So the demand for skilled social media marketers is on the rise and companies are making a beeline for hiring talented social media marketers.
Do not believe us? Then you should see the following
Now that you know companies are looking for social media marketers, it is time to know how you can become one.
Read this article to get all your questions answered. Here you go.
What is social media marketing?
Social media marketing refers to the usage of various social media channels to promote the product or service of your company.
It is an essential strategy to reach a lot of customers with little effort and a very popular domain among researchers and practitioners.
This marketing strategy generally involves publishing great content on your social media profiles, engaging your followers with the content, listening to their problems, analyzing the results, and running social media advertisements.
It is an effective way to stay engaged with the existing customers and to connect with the new customers simultaneously.
Today’s generation has become the generation of social media. It has become the biggest platform for public interaction. Every person, even a small child, is now using social media channels in a myriad of different ways.
Nearly one-third of the total population is now using any type of social media platform. So social media marketing is an effective strategy to build connections.
That’s why 97% of total global share companies are using social media marketing. So undoubtedly, it has become a valuable skill set in digital marketing.
With new platforms and features being introduced every day, social media marketing is constantly evolving. So this is one of the important skill sets to be learned not only to increase your business but also to be proven as a valuable asset to the company.
What do social media marketers do?
Social media marketers are the professionals who generally use different social media platforms to promote a company’s product or service.
Besides these, a social media marketer oversees the overall social media strategy of an organization, monitors social media metrics for future performance optimization, stays engaged with the customers and solves all their queries, and stays up-to-date with social media trends, laws, technologies, and best practices.
They play a very important role to increase brand awareness and traffic to the website. So they are the essential factors for a company.
Why should you learn social media marketing?
Social Media Marketers are in Demand
As most companies are using various social media channels to connect with their potential customers, the demand for social media marketers is on the rise.
If you scroll through any job site, you will find hundreds of lucrative job offerings for social media marketers.
So if you acquire the required skills set to manage various social media platforms, you will be a valuable asset for any company and your skills will always be in demand.
Build your personal brand and business
Creating and sharing valuable content on various social media channels makes you an online persona and reflects your skills and values.
The right kind of techniques and knowledge of content creation on different social media can go a long way in shaping up your online presence, audience engagement, and building your personal brand as well as that of your business.
Eventually, your content creation, sharing, and reaction to any feed become a public narrative.
Get freelancing opportunity
Freelancing gigs are the buzzword these days. A lot of businesses as well as individuals are dependent on skilled freelancers to get their job done.
If done effectively, social media marketing can be one of the driving forces to grab a freelancing opportunity.
Upskilling yourself with social media tactics and building a personal brand helps you to get a lot of opportunities and opens up multiple sources of income for you.
An interesting subject to learn
Unlike other subjects, Social media marketing is an interesting subject to learn which creates interest within you to study.
A survey by AMA shows that most of the management students find their classes boring and they check up their social media accounts multiple times.
On the other hand, students learning social media are found to be more awake and active in the class and take interest in the topic.
So not only studying SMM will be enjoyable but it will be like living out of something you are obsessed with just as tasting different kinds of chocolate every day and getting paid for it.
So undoubtedly, SMM is an interesting course to study.
Get global exposure
Social media is a platform where you can get connected to anyone from any part of the world without any barrier whatsoever.
This provides you the opportunity to network with different people, know their culture and it helps in your personal growth as well.
In traditional marketing where we are confined to limited space, social media marketing gives you global exposure.
You can learn new things, get different perspectives, improve as a professional and as a person.
A cost-effective way to reach a larger audience
Social media marketing is one of the most cost-effective ways to reach out to potential customers. You can start a business right from your phone after creating an account without having to pay a single penny.
Being cost-effective, it helps you to get a high Return on Investment ( ROI) so that the budget can be utilized for other aspects of running a business.
Social media platforms are huge platforms with billions of users. The number of users of these platforms is also increasing day by day.
So with more quality content, you can get more inbound traffic making greater conversion opportunities.
Besides this, by using ads on various social media platforms, you can reach out to the targeted audiences for faster conversion and more revenue.
This is super beneficial for any business as it allows them to market their products or services to an audience that is more likely to convert.
Major Social Media Platforms
Facebook reported about 1.93 billion daily active users and about 2.89 billion monthly active users. This makes Facebook one of the go-to platforms for any marketer.
Learning how to run Facebook ads effectively to reach out to this huge demographic and generate revenue for any business can make you the most sought-after professional.
Instagram is one of the most popular social media platforms out there and ranks second behind Facebook in terms of active social media users with daily active users of more than 500 million.
This popular app allows businesses and individuals to create profiles and connect to fellow users instantly.
This application is a great tool to promote the business while being creative simultaneously.
Pinterest is a popular visual social media platform where a user can create and share pins, shops, and boards.
Using Pinterest for your business can benefit you to increase brand exposure and widen your potential customer base.
Pinterest makes it easier to connect the audience with your content and ensures your blog post is read by more users.
LinkedIn is a professional network and the platform helps the individual connect with the potential recruiters if they are seeking jobs and vice versa.
LinkedIn is also a great platform for businesses to generate potential leads and reach out to targeted clients.
Learning tactics and implementing growth hacks to optimize your LinkedIn profile can go a long way in helping you establish a skillful social media marketer.
Twitter is undoubtedly a powerful platform to increase the reach of the business. Twitter is a place where you meet your potential customers and interact with them directly.
You can also build a strong personal brand on Twitter by sharing consistent valuable content on the platform.
Learning Twitter growth hacks can immensely help you build your personal brand as well as the brand equity of your business.
Career growth potential
As we have already discussed, there are numerous career opportunities for a skillful social media marketer and the demand is growing with each passing day.
This profession is on a high growth trajectory and made its place in CNN’s top 100 careers with high growth.
With more and more businesses going online and using social media as one of the important marketing strategies, social media marketing jobs will see rapid growth in the coming years.
A report shows that there is 9% job growth for social media marketers in the past few years and that will be high growth in the upcoming days.
So if you enjoy being on social media, love to create engaging content, then social media marketing is the job for you, where you can have fun while you earn.
It is always best to learn from the experts. FluenceTech Academy is one of the best social media marketing training institutes that imparts amazingly structured courses designed by experienced social media marketers themselves.
Click here to connect with a counselor.
Last words
If you have read this far, then you must have known how amazing a career in social media marketing can be.
So what are you waiting for?
Start your learning today.
You can start your social media marketing course at FluenceTech Academy and get trained by experts with years of experience in social media marketing working with numerous brands.
Talk to your Course Counsellor Today. Call: +91 9348393635.