Category: Digital Marketing

7 Benefits of Search Engine Optimization

Posted on by FluenceTech Academy

Do you know that Search Engine Optimization is a high-paying career today as most companies are implementing SEO on their website for effective marketing?

But why?

What are the benefits of SEO and why is it a crucial part of every company’s marketing strategy?

Let’s discover it through this blog.

In this blog, we have discussed the benefits of Search Engine Optimization which can provide us with the information or insight on why to implement this strategy on your company’s website.

What is Search Engine Optimization?

The technique of obtaining organic or unpaid traffic to your website and ultimately ranking higher on the Search Engine Result Page is known as Search Engine Optimization.

Through this technique, you make changes to your website as per the Search Engine algorithm so that Google can detect your website with the information it contains, crawl the site, and rank it in the SERP.

When your page ranks higher in the SERP, the people are more likely to click the link and visit the page or website. You may attract them with your content when they visit this page.

seo marketing

Why is SEO important?

People these days rely on search engines to help them with everything. Starting from shopping to finding any details about a place or course, people try to find everything in the search engine first.

It shows that, no matter what you sell, people tend to find similar products online. 

Here the SEO works.

You need to grab the attention of the customers to come to your website and make a purchase.

So every company is implementing SEO these days as more than 90% of global traffic is coming from search engines these days. So it has become a vital part of the marketing strategy of a company.

During the COVID-19 pandemic when the world faced drastic changes. Being confined at home these days people tend to go online. This leads to the increasing scope of digital marketing in 2022 around the world.

Benefits of SEO

So, Search Engine Optimization helps you to improve your rankings in the SERP. It impacts highly on the goals of a company like increasing sales and leads.

But if you want to be specific about the benefits, keep reading the following 7 benefits of SEO which can help you to optimize your website.

Increases organic traffic to your website

SEO can provide you with higher-quality visitors that are truly interested in your product.

The biggest advantage of Search Engine Optimization is that it is an inbound marketing strategy that makes your audience reach or find you when they want some information.

A study by Hubspot shows that 59% of marketers who practice inbound methodology bring more sales to the company. 

This method is not only good for a consumer but also helps you to get more quality leads.

Organic visibility of your website through SEO leads to increasing website traffic. Being it is customer-centric and hyper-targeted, an effective strategy will deliver your page to the relevant audience through search queries.

As per 57% of marketers, SEO generates more leads than other marketing strategies. This demonstrates how Search Engine Optimization is crucial for a company.

SEO generates impressive ROI

When we discuss SEO, high Return on Investment is our priority consideration.

The high-quality strategy of Search Engine Optimization eventually showers you with impressive ROI.

As per a study, if your content ranks higher than quality content, it can lead offer of near 14.6% which is nearly more than 12% greater than traditional marketing.

So it’s an important strategy to get a high ROI.

Stay out of the competition

Search Engine Optimization is considered the staple of any marketing strategy. Most marketers are prioritizing improving their SEO and online presence to rank high.

And with your SEO strategy, you can move ahead of the competition within your industry.

For example, if two businesses are producing the same thing and offer it at the same price. But one of the websites is optimized and the other is not. Then people will tend to go to the first website which is optimized. 

So that you can stay ahead of the competition. You can rank higher in the SERPs taking the advantage of getting more customers.

All you need is to implement Search Engine Optimization strategies like keyword research, off-page, etc. 

A cost-effective procedure

One of the best advantages of SEO is you don’t need to pay a single penny to rank higher. the search engine algorithms are solely responsible for the ranking.

The organic ranking of Google is based on the Google algorithm that shows the best possible result for any query.

That means once you have created a page that is the best possible option for Google to show their audience, it will continue to drag traffic to your website.

You don’t need to invest if you are implementing Search Engine Optimization as your marketing strategy. You just have to create web pages as per the algorithms of search engines and Google that they think that your webpage is worthy of being directed to the users.

This is different from the PPC ads, which charge money every time a person clicks and visits your page. 

However, researching and writing an attractive article may be an investment that will be in the form of time and knowledge. You don’t need to spend a single penny on that to keep attracting traffic to your website.

Creates a trustworthy customer satisfaction

The most critical component of SEO is customer satisfaction which is also a Google ranking factor.

When a visitor clicks on a website and experiences bad customer satisfaction like a barrage of popups, mobile incompatibility, slow website, and irrelevant content, they are more likely to leave that page which increases the bounce rate.

A high bounce rate shows Google that the page is not valuable for the user and hence Google ranks it lower which can impact your business and website.

So implementing a perfect Search Engine Optimization strategy can provide the customers with a better user experience and lower the risk of these things.

Build your brand awareness and credibility

Ranking on a higher page increases credibility among the customers. By implementing several SEO tactics like on-page, off-page, valuable content, mobile usability, and website speed, a website can rank higher.

It develops trust in search engine authority and a high-quality product increased credibility among customers.

Besides, this promotes a greater degree of brand recognition among your potential customers.

Generally, people research a lot before buying something gathering some information about it.

So with quality SEO, you can solve their queries related to the information they want. 

Moreover, if your company continuously provides high-quality content, your brand can be recognized well.

A long term marketing strategy

SEO efforts build over time. probably SEM has a substantial influence on the business or website for the first two years. But it can result in improved outcomes for several years.

SEO efforts in the first year deliver significant business impact. But with a compound of time better SEO efforts, and leads to increased results.

Search Engine Optimization is not so easy. To see the results, one must implement a thoughtful strategy as per Google’s algorithm. 

The SEO outcomes and ROI are directly proportional to the amount of your work, effort, and time spent on it.

So one must see Search Engine Optimization as an investment that has remarkable long-term returns to see a better result from the incorporation of SEO into a digital marketing strategy.

Conclusion

SEO has become the most essential part of any marketing strategy these days as it presents a wealth of benefits to the marketers that no other digital marketing field can offer.

As you read this far, you might be aware of the benefits of Search Engine Optimization. So considering all these factors there is no reason to not optimize your website.

If you are ready to jump-start learning it for your website, you can start the digital marketing course at FluenceTech Academy.

FluenceTech Academy is a quality digital marketing institute that provides quality education in SEO as well as in all the fields of digital marketing.

Then what are you waiting for?

Let’s do your SEO course at FluenceTech Academy and optimize your website to get found in Google SERP.

7 best digital marketing training institutes in Mumbai

Posted on by FluenceTech Academy

Digital marketing is a buzzword today and everyone is familiar with this term very well. many of the students are interested to pursue this course looking at the magnificent career it offers.

Do you want to pursue this course? but are confused about where to start your course?

There are a lot of digital marketing training institutes in Mumbai to start your career at. But Doing the digital marketing course at the best institute can enhance your skillset and facilitate your improvement if you want to do a mark in the world of digital marketing.

So if you want to learn this course in a structured way and nourish your career, Yayou first needs to find out the best digital marketing training institute for you.

We have created a list of the 7 best digital marketing training institutes in Mumbai to help you choose an institute for your digital marketing training.

Then stick to the article below to find out the best digital marketing training institutes in Mumbai.

But if you are at your beginning stage and want to pursue this course, you should first know How to start your career in digital marketing in 2022- A step by step guide.

Before diving into the topic let’s find out why should you learn digital marketing?

Why should you learn digital marketing?

Today’s world is a data-driven world and everything is getting digitized. The development of technologies and the rapid usage of various online platforms by people urge businesses to have an online presence and increase brand awareness through the implementation of digital marketing.

For the smooth conduction of this,  they are hiring digital marketing professionals. So digital marketing is a sought-after career with numerous career opportunities.

The high demand for digital marketing professionals in various businesses making the rise in the requirements for skilled digital marketing professionals.

Being a skilled digital marketing professional, you will have many lucrative opportunities knocking at your door, starting from highly paid jobs, freelancing, and consulting to starting your venture.

a survey conducted by Marketing Hiring Trends shows that around 69% of companies are going to hire more digital marketers in their companies which shows a great future for digital marketing professionals. So choosing a career in digital marketing can be a great decision for you.

7 best digital marketing training institutes in Mumbai

FluenceTech Academy logo

FluenceTech academy

FluenceTech Academy is one of the pioneers and best digital marketing training institutes in Mumbai. This institution is a pioneer in providing quality training on digital marketing to students who want to pursue their careers in the digital marketing industry.

FluenceTech Academy not only provides amazingly structured, comprehensive, and up-to-date digital marketing courses but also provides the opportunity to experience an unparalleled training program that helps the students to learn and grow under experienced digital marketing practitioners and entrepreneurs.

This institute provides various digital marketing mentorship programs to upskill students not only for high-paying digital marketing jobs but for other lucrative opportunities around the world of digital marketing.

The mentors and trainers at FluenceTech Academy are generally real-life, experienced digital marketers themselves under their niche in solving real-life business problems. So get learned digital marketing from these mentors at FluenceTech Academy is an enriching experience for the students.

The digital marketing course here is affordable and available at a reasonable price that is the cherry on the cake and one can pursue this course without affecting his pocket.

FluenceTech Academy provides various courses on SEO, Social Media Marketing, Google Ads, Facebook Ads, E-commerce, etc.

Brief Program details:

Course Duration: 16 weeks

Course Fees: INR 12000 – INR 15000

Study material and Bonus: Free e-books and courseware, Free Domain + Premium Web Hosting for 1-year 

Visit fluencetechacademy.com for more details.

IIDE – Indian Institute of Digital Education

The Indian Institute of Digital Education, popularly known as IIDE is the best trusted digital marketing training and certification provider not only in India but also in the whole of Asia.

This institute caters to the learner with well-structured and customized courses as per their requirements fostering a fun learning culture to transform their career and them future-ready.

It has been owned as “The best digital marketing training institute” by World Education Congress in 2020 and 2021.

Every aspect of the training program in IIDE is covered by digital marketing enthusiasts and subject area experts. The course curriculum is curated and fine-tuned with the help of the experience of the industry experts. The knowledge and expertise of these people make the students skilled professionals.

IIDE offers 3-course programs in digital marketing that includes the post-graduation in digital marketing, and online digital marketing course, and a short-term certification course.

Brief Program details:

  1. Post-graduation in digital marketing

Course duration- 11 months

Course fees- starting at INR 39,999

  1. Online digital marketing course (videos + live online)

Course duration- 4 months 

Course fees- NA

  1. Short-term certification course

Course duration- 6-12 hours

Course fees- INR 6355

Lips India

Along with 5000+ trained digital marketers Lips India is a premium digital marketing training institute in Mumbai that provides the most exhaustive course curriculum to its students.

It is an initiative of a team of experienced professionals from IIT, IIM, and industry experts to provide the best training modules to the students and bridge the gap between the existing education framework and the industry needs.

Thus institute offers the digital marketing training with classroom and online training programs along with the flexibility of learning days on weekdays and weekends.

You can get opportunities of learning from industry experts with hands-on practical exposure to all the subjects of digital marketing.

It offers you the course curriculum with the right mix of practical and theoretical knowledge and ensures the job interview opportunity for each student.

Brief program details:

Course name- digital marketing course online training

Course duration- 100+ hours 

Course fees- INR 17500

TBS digital marketing training Institute

TBS is one of the award-winning digital marketing training institutes in Mumbai that provides the best digital marketing course along with placements.

The well-structured, up-to-date, comprehensive course curriculum of TBS  with the professional development process and practical knowledge make the student equipped with the latest trends and techniques of digital marketing.

This institute ensures 100% job assistance to the students and makes the student ready for future job opportunities by reviewing their resumes to taking mock sessions to appear in the interviews.

It offers two-course programs in digital marketing that includes an advanced digital marketing certification course and a certification course in digital marketing.

Brief program details:

  1. Advanced digital marketing certification course (ADMCC)

Course duration- 5 months

Course fees- NA

  1. Certification course in digital marketing (CCDM)

Course duration- 3 months

Course fees- NA 

DADE – Digifine Academy of Digital Education

DADE or Digifine Academy of Digital Education is one of the premium digital marketing training institutes in Mumbai that offers various digital marketing courses to the students along with ensuring placements.

This institution imparts high-caliber digital marketing training to its learners and focuses on extensive strategies with a practical approach by teaching them through live ad campaigns, web projects, and providing industrial insights.

The course curriculum of Digifine is designed by experts from different parts of the world and imparts a global level of industry knowledge and practical exposure to the students.

It offers three courses on digital marketing that includes a digital marketing graduate course, a professional digital marketing diploma course, and an executive digital marketing course.

Brief program details:

  1. Digital marketing graduate course

Course duration-216+ hours

Course fees- NA

  1. Professional digital marketing diploma course

Course duration- 3-4 months

Course fees- NA

  1. The executive digital marketing course

Course duration- NA

Course fees- NA

Optron

Optron is one of the best digital marketing training institutes in Mumbai with live projects and 100% placement support that offers both classroom training and online classes in Mumbai.

This institute offers live projects and assignments for the learning and practice of the learning and international certification after successful completion of the course.

Optron provides various placement offers to the students that help them to get a well-settled job and offers lifetime support to the students.

The trainers and mentors here are experienced ones with more than 10+ years of practice that help the students to give practical knowledge in the field of their study.

Optron offers 3 courses in digital marketing that includes a beginner course, an advanced course, and a master-level course.

Brief program details:

  1. Beginner’s digital marketing course

Course duration- 3 months

Course fees- NA

  1. Advanced Plus – (Diploma in Digital marketing)

Course duration- 6 months

Course fees- NA

  1. Master’s Level Digital Marketing Certified Course

Course duration- 12 months

Course fees- NA

PIIDM

PIIDM is a digital marketing training institute situated in Mumbai that provides master online training in digital marketing. 

This institute is serving in this field for the last 10+ years with the highest quality infrastructure, standards, and infrastructures. This institute is associated with various industries and companies to ensure the good placement of every student.

The main vision of this institute is to make inexperienced people understand the requirements of digital marketing for that they can easily crack the interviews and proficiently build a career.

It offers an online digital marketing course to learners.

Brief program details:

Course duration- 2 months

Course fees- NA

Conclusion

Learning something is just not about starting your course anywhere. An educational institution where you have studied plays an important role in your learning process.

As you have read the whole article, you must have an idea of the best digital marketing institution in Mumbai.

So what are you waiting for?

Do research about all the institutes, grab a seat at your desired institution, and start your course today.

10 Advantages and Disadvantages of Social Media Marketing

Posted on by Sarmistha

In today’s technology-pushed world, social media has turned out to be the most important platform for public interaction. Nearly two-thirds of the full world’s populace is currently active on any type of social media platform.

It indicates an extra possibility for various businesses and companies to apply social media marketing as their marketing strategy.

But each coin has two sides. Just like the blessings of social media marketing can’t be denied, the negative aspects additionally can not be overlooked.

So, you may wonder about social media marketing, how it can benefit the business, and also its adverse effects.

So stick to the article beneath and get all of your queries resolved about the advantages and disadvantages of social media marketing.

What is social media marketing?

Social media has grown from a medium where people interact, shuttle, and commute with each other to the most effective element of commercial enterprise these days. The sharp rise in the use of social media marketing is occasioned by the tremendous advantages that this marketing strategy offers. So various companies and businesses are including it as their effective master plan.

Social media marketing in its simplest term is one of the crucial commercial strategies to hook up with the target market through social media to drive traffic, improve brand awareness, boom income and ultimately construct a good relationship with the audience.

This is one of the vital advertising techniques to comprehend the customer insights which help assist a commercial enterprise to boom the lead.

Do you think using social media for business is tough? No, It’s not. Just like ordinary users use social media, companies are also using it in the same simple manner to advertise their products and services to a large audience.

Various social media channels like Facebook, Instagram, Twitter, Pinterest, Snapchat, and Youtube are utilized by businesses to promote their brand which increases the product or service visibility.

If you want to know more about social media marketing and the career it offers, just have a look at our in-depth discussion ‘Why should you learn social media marketing in 2022?‘.

Advantages of social media marketing

A cost-effective way to reach and connect directly with a large audience

The biggest advantage that social media marketing offers is a large audience. It opens the path for your business to get leads increasing the number of customers to the website.

There are millions of people who are using social media platforms these days. So using social media marketing can provide you with the possibility to attain a huge pool of audience and engage them with your content.

Besides helping to reach a large audience, it is also a cost-effective procedure which adds another advantage to being an effective marketing strategy. 

The initial creation of a social media account, Signing up to a channel, and continuing your campaign is unfastened without any funding and risk. However, operating some ads on social media platforms to drag the customer’s attention towards your website can affect your pocket but it can provide you with an excessive Return On Investment(ROI) and a greater conversion rate.

Build your brand awareness

Social media marketing helps you to create your brand. As social media is a huge platform being used by plenty of human beings when you share quality content and any customer gets a good experience through your content, they get exposed to your brand and your brand awareness increases gradually.

When you provide a good customer experience, it is shared exponentially with more likes and comments increasing brand recognition which saves the thousands that you are going to spend on marketing.

With good brand recognition, you can get free customer exposure and more brand awareness within a confined period.

This additionally enables you to build brand loyalty and leads to more conversion down the line because people always tend to purchase from their known brand.

The key to being successful in SMM is executing well throughout the plan. Generation of engagement is essential. So when a lot of people interact with your product, it generates greater awareness, increasing inquiries and sales.

Have a good market insight

The success rate of a business increases massively when it is aware of its market and audience. 

Social media marketing offers another benefit of gaining perception in the industry. The pleasant use of social media lies in gaining valuable information about your customers and making smart business decisions.

As you realize the insights of the market, then you can have a good idea of the interest, opinions, likes, tastes, preferences, and needs of their potential customer. This expertise allows you to enhance and expand the business as per the market need by making worthy decisions that ultimately help to increase sales and right here the SMM approach works.

Increase inbound traffic

Inbound traffic plays a vital role in the success of any business. It is one of the great approaches to converting strangers into loyal customers. 

SMM acts as a great catalyst to reinforce inbound traffic to your website which is good for your sales funnel.

By imparting valuable and engaging content to your audience and with an effective marketing strategy, you entice them to click on the call to action that lands them on your site and they get familiar with your business with have a clear idea about your products and services.

With that, you can compel them to emerge a valuable and loyal customer from an interested audience which helps to increase traffic to your website, ultimately the sales.

Driving more traffic to your site can assist your other marketing efforts as it drags more relevant traffic to your website.

Better customer satisfaction

When you operate a social media platform for marketing, you typically market for clients to interact with it.

As a business, you should focus on better customer satisfaction and value good customer service. That means you should connect with the audience directly, give them positive attention, resolve their issues and make them feel acknowledged.

Being capable of reaching the customer is immensely effective. When you connect with them, are concerned, and react directly, they experience their value and feel more connected to your brand.

The immediacy of contact with the respective customer improves customer satisfaction which is the greater advantage of social media marketing.

This creates a positive customer experience and helps the brand to grow.

Disadvantages of social media marketing

A time – consuming process 

It becomes an overwhelming task to manage these things like creating and posting valuable and engaging content, monitoring it, responding to and clearing the queries of audiences, measuring the impact of the audience, and ultimately converting them into customers in a limited period 

Although social media marketing is a cost-effective procedure that may not affect your pocket, it can consume a lot of time.

People may be inquisitive about other sites and may ignore your page. Attracting them to your site and converting them into customers may take a lot of time.

There are millions of websites on Google. Google only ranks some of them which have extremely good content.

It may take a lot of time to rank in Google search by providing fresh and engaging content with a lot of research work and great patience and consistency.

The social media campaign got too challenging and swallowed up your time to make followers and boost traffic to your website if you have a small business making its way through social media.

Accept negative feedback

The biggest flex of using social media for marketing is it is easy to tarnish a good brand.

People use social media to share the experience they have gone through. If People use social media to share the contents they love, likewise they can also share their bad experiences too. 

If negative feedback makes its way to your site, the public gets disappointed with your brand. It creates a negative impression on your brand and ultimately can tarnish the brand name.

It leads your potential customers to be deterred from coping with you which can bog down your long-term marketing efforts and may hinder your business from lead generation.

Exposure to competitor

When you use any social media platform for your business, it is exposed to everyone including your competitors.

Although SMM helps you to get the knowledge of the business strategy of your competitors, it also enables them to know your business strategy through your social media sites. So your business can have the risk of being outdone.

 Need to stay engaged with the audience

One of the biggest negative aspects of SMM is you have to stay active on social media platforms and engage with potential customers by solving their queries and responding to them.

If you don’t do the thing and they don’t get better client pleasure they are more likely to go to another site that provides them a good experience.

Besides this, you also have to stay up to date with the constantly evolving social media tactics else you may lack behind.

People like new things instead of those old, antique, and obsolete tricks. So you need to spend a lot of time extracting the best out of social media to get success in your desired field.

Slow Return On Investment

Using social media for marketing is a long-term procedure.

As we discussed above SMM is a time-ingesting process, so the ROI is also slow. The ROI may be huge but it takes time.

It’s not just about posting a piece of content and expecting the results. You must keep posting relevant content with patience, and persistence and wait for the upcoming ROI.

you have to make a long-term strategy and run the campaign for a long period which needs a lot of dedication and determination.

Last words

As you have read this far, there you know the advantages and disadvantages of social media marketing.

There is nothing in this world that has no disadvantages. How does social media marketing live out of this?

Although social media marketing has some disadvantages, it has served as a great platform for marketing so far. It helps you to get a lot of opportunities for your business to generate leads, connect you with your audience and help to build your brand.

So it is very easy to start. But as long as you have a great long-term plan and you stick to it, you will only get the advantages of SMM.

If you are interested to use social media tricks in your marketing strategy, you must learn the course first to get the advantage out of it.

FluenceTech Academy is a pioneer digital marketing institute that provides various digital marketing courses at affordable prices. So start your learning at this institution to learn various social marketing skills.

Click here to connect with our academic counselor.

The Numerous Scope of Digital Marketing in 2022

Posted on by Sarmistha

You are geared up to start your career as a digital marketing professional but still wondering what is the scope of digital marketing in India or worldwide. How can it serve you for a better future?

Then you are in the proper place. You can get an awesome headstart with this article. So if you want your question to be answered and diving deeper into digital marketing, and are interested in finding out the growth, future, career, and scope in digital marketing then keep reading this.

Marketing always refers to the connection of the brand with the customers. However, Marketing techniques get evolved day by day as per the ways by which customers are getting information. Billboards lead to radio advertising which then leads to TV advertisement.

Although TV ads have remained the prime advertising medium, the advent of technology and the continuous increase of internet users, call the need for digital marketing.

What is digital marketing?

Before going to read about the scope of digital marketing, you must have an idea about digital marketing and what the industry is about.

So basically, digital marketing is the promotion of brands to connect with their potential customers through any digital media platform. It is a type of campaign that involves online communication.

As you know, today’s generation is an online generation. Today everything is running online. The affordable smartphones and cheap data services give the chance to everybody to come online and access the internet easily.

This leads the business and companies to make their presence online to make more sales. They are now using various social media channels and other digital media platforms like email, and websites to reach their customers. Besides this, the business is today also using other nonsocial media channels to convey its message to the customers.

Why do companies use digital marketing?

As the marketing strategy is evolving day by day, the business is staying up to date and adding online additives to their traditional ways, and combining digital marketing tricks to have an online presence.

Digital marketing is crucial for any business as the customers are doing their day-to-day work online and researching any product online before doing any purchase.

Digital marketing is a great field to target customers online. Not only it helps to target customers online, but it also provides the ease to target a particular group of the audience as per their age, gender, interest, location, etc. 

They are also retargeting the potential customers who are familiar with the brand by using various methods and strategies of digital marketing.

The principal reason for which companies are using digital marketing for the promotion of the brand as it provides the highest and fastest ROI with a low investment. Research shows that the cost of lead in online marketing is 61% less than in traditional marketing.

Using digital marketing gives the scope of reaching mobile users as well as increasing connectivity. There are 14 billion mobile users worldwide and the number keeps increasing day by day. So it enables a business to reach the customers easily anywhere and at any time.

Digital marketing tools are also user-friendly which enables the user to use them properly with no effort. However, you need some creativity and skills to pay attention to your website.

In the end, the main goal of every company is profit. With the proper use of digital marketing tools and tactics, companies are getting high profits, achieving their goals, and competing with their competitors.

Why should a student learn digital marketing?

Digital marketing has emerged as a great course to pursue which serves a magnificent career in the past few years. With rapid digitalization, when everything works digitally and companies are competing to robust an online presence, the demand for digital marketers is at its peak.

You may get amazed to hear that around 69% of the companies are going to hire digital marketing professionals in their companies. So opting for it as a career may assist you to have an excellent future ahead.

Besides that digital marketing is a sort of activity that has high growth potential. You can work as a social media marketer, content writer, SEO specialist, and email marketer as per your niche but with having all the knowledge you can additionally work as a digital marketing professional.

The scope of digital marketing is enormous. It is such a career with which you can get a job that offers you the chances of recession-free jobs, the highest-paid salary, and freelancing work opportunities with flexible work hours and the workplace.

Want to learn more?

Then visit our blog “ How to start your career in digital marketing in 2021- A step by step guide “ to get in-depth knowledge about digital marketing.

Growth of digital marketing

A study by statista.com shows that 59% of the total population which is 4.66 billion users are currently using the internet which was less than 1% in the year 1995. This shows the growth of digital marketing in the past few years.

As per another study, 5.3 billion people around the world are going to use the internet by 2022. It shows that a large number of people are shifting online. That’s why companies are feeling the complete sense of marketing online.

It demonstrates the higher potential of e-commerce and greater growth rates of digital sales. Especially in India, with the emergence of 4G internet services, the total number of internet users has increased a lot which sets the field for digital marketers to target audiences.

2020 and 2021 have seen a drastic growth in digital marketing. In this COVID pandemic, when every industry has shown a significant fluctuation, digital marketing is the only field that stands sturdy and has grown exponentially.

Another surprising thing is that the google search volume of ‘digital marketing courses’ was 60,500 per month in May 2019 but it has increased to 90,500 per month in May 2020.

It shows that people are realizing the value of digital marketing and want to pursue this course.

Then why don’t you start your career in digital marketing today?

But before that, you need to start your learning or training on that.  FluenceTech Academy is a leading digital marketing institute that offers a well-structured course curriculum with exposure to practical knowledge. So get enrolled in a digital marketing course at FluenceTech Academy and give your career a boost.

video-editing

Scope of digital marketing

By now, you must have conscious that digital marketing is a growing field with lots of future scopes and opportunities. So let’s discuss them briefly.

Careers in digital marketing

 We discussed earlier the rising popularity of the usage of digital marketing for various companies. so companies are adopting this marketing strategy for increasing sales of their companies.

After the post-pandemic, when the job market has faced disaster and diminishing, it is now increasingly focusing on digital and technical abilities and searching for skilled digital marketers to carry out this work thus the requirement for digital marketers is at its peak.

According to the Goldman Sachs report, the career scope of digital marketing in India alone is going to be 160 billion dollars by 2025. When you consider on a global scale the number increases up to three times.

It shows the future scope of digital marketing and the career it is going to offer.

Jobs in digital marketing

As you know the future career and scope of digital marketing, let’s come to the various job roles with the salary that you can get as you pursue digital marketing.

  • Social media marketer – 2-7lac per annum
  • SEO specialist – 1-4 lac per annum
  • Content writer- 4 -10lac per annum
  • Email marketer- 2-10lac per annm
  • Digital marketer- 1-10lac per annum
  • Web analyst- 2-6lac per annum
  • Google ads specialists- 4-8lac per annum
  • Link building specialists-1-7lac per annum 

If you want to know more about the various skills that you can learn in digital marketing, then let’s have a look at the scenario of “ 7 high paying digital marketing skills to be learned in 2022.”

There are a lot of job opportunities ahead in digital marketing. You just need to be innovative, creative, and updated with the latest trend to grab these opportunities. 

Future of digital marketing

The growth of digital marketing is very impressive and goes on an upward trend. So it can be observed that the future of digital marketing is secure, stable, and bright.

The growth in the usage of the internet we have witnessed in the past few years is not going to stay. People are adapted to this and love to carry out things online. So to cater to the demand of consumers, digital marketing is very much necessary.

As the future is going to be dependent upon digital sectors, to be able to deliver the necessity of future customers, digital marketing has already set its foot and will be adopted by other remaining companies.

Endnotes 

After going through this blog, you must come to a conclusion where you agree that the scopes of digital marketing are enormous. This covid pandemic has realized marketers that having an online presence is very much essential to connect with the customers.

No wonder the digital marketing fields are the best way for promoting brands and communicating with customers. So a lot of companies are migrating toward digital marketing from traditional marketing and offering the best opportunity ahead.

Then, what are you waiting for!

Come and grab your seat at FluenceTech Academy and start your career today.

Click here to enroll now.

7 High Paying Digital Marketing Skills in 2022

Posted on by FluenceTech Academy

Are you wondering which digital marketing skills to learn?

In this data-driven society, the digital domain is constantly evolving. So various businesses are constantly moving towards digital along with traditional marketing to have an online presence.

So undoubtedly, the demand for digital marketing specialists is skyrocketing. So learning the in-demand digital marketing skills can go a long way in shaping up one’s career for the better.

In this article, we have listed the 7 highest paid digital marketing skills that can help you land a lucrative career.

High paying digital marketing skills

Sarch Engline Optimization (SEO)

A Search Engine Optimization (SEO) specialist is a professional who optimizes the website for a search engine by analyzing, reviewing, and implementing changes to it.

The primary purpose of an SEO specialist Is to ensure on-page optimization to increase traffic to the website and to provide a positive user experience.

An SEO specialist increases the traffic to his website by leveraging SEO tools and conducting keyword research.

digital marketing skills

SEO is an integral part of digital marketing and helps to get the best Return on Investment (ROI). So businesses are now investing more in SEO and SEM and skilled SEO professionals are in demand.

Entry-level SEO roles pay anywhere between 2-3 lakh per annum in India and with experience, one can earn more. 

Remote job opportunities from USA/UK can pay anything upward of $3000 per month. There are many lucrative freelancing opportunities available as well.

Though a lot of businesses prefer to grow and reach out to targeted audiences organically, it takes time to achieve significant results. So paid ads play an important role in reaching out to the targeted audience in the shortest possible time.

Running Paid Ad campaigns needed a specific skill set and learning the nuances of running successful paid ad campaigns can open up a lot of opportunities.

As more and more businesses are going online and the e-commerce space is growing in leaps and bounds, the demand for paid ads specialists is on the rise.

Paid Ads specialist can start with a salary of 3-4 lakh per year and with more experience and results under her belt, she can earn more. Remote and freelancing opportunities are even more lucrative.

Social media marketing

Around 3.78 billion people hang out on various social media every day. That’s a huge number. Marketers and businesses all over the world are trying to reach out to them through social media marketing.

So, social media marketers are in demand.

The major role of a social media marketer is to determine the social media platform to use for brand awareness, to identify the target market, to increase the followers, to engage the followers with the brand, formulate strategies to improve revenue from social media efforts. 

As the role provides creative freedom, work from anywhere, and freelancing opportunities, it is one of the most glamorous jobs among youngsters.

The average salary of a social media marketer starts around 3-4 lakh per annum. 

Content Marketing

Content marketing is about planning, creating, publishing, and distributing quality content for a targeted audience and converting them into customers.

A content marketer plays an important role as a mediator between the interest of a specific audience and the business.

Content is the core of any business. A business can’t succeed without valuable content. So a content marketer plays a very important role in the growth of any business.

A content marketer must have the basic knowledge of communication, storytelling, research, and digital marketing to be proven as a valuable asset for the company.

The salary of a content marketer varies as per the experience. The average salary of a content marketer can be around 5-6 lakh per annum.

Content Writing and Copywriting

Creating valuable content and writing a copy that makes people take action is an amazing skill to have. Copywriting is one of the highest-paid skills in the world.

Every business needs customers and revenue to survive and flourish. Compelling content and well-written copy help people come into the sales funnel of any business and ultimately turn into paying customers.

Mastering content writing and copywriting skills can put your career on the fast track.

There are many jobs as well as high-paying freelancing opportunities available.

Email marketing 

Email marketing provides the best ROI among all marketing channels.

For every $1 you spend on email marketing, the ROI is $42.

Learning and mastering Email marketing skills can open doors to tons of opportunities for you to explore.

The role of an email marketing specialist revolves around email list building, planning and strategizing email marketing campaigns, tracking the campaign metrics like open rate, click-through rate, etc.

As more and more businesses are looking for email marketing specialists, the demand is on the rise. 

An average email marketing specialist earns around 3-4 lakh per annum. One or two other digital marketing skills along with Email marketing can give your career a new high.

Video editing 

People love to watch videos. Video content is getting more traction across various platforms. As more and more video content is produced, the demand for skilled video editors is on the rise.

As a video editor, you can work independently for a number of clients or take up a video editing job in a digital marketing or media company.

Skills to edit videos using popular video editing applications like Filmora, Adobe premiere pro are in high demand.

A skilled video editor can make more than 6-7 lakh per month.

Final Words

If you have read so far, you must have understood how lucrative is it to learn these digital marketing skills.

Mastering any of these skills can make you part of the ever-growing digital revolution and will give your career the boost it needs to succeed.

You can learn these high-paying digital marketing skills from FluenceTech Academy – where real-life digital marketing professionals will mentor you and will handhold you to the world of Digital Marketing.

Talk to our course counselor for details about learning high-paying digital marketing skills.

Why should you learn Social Media Marketing in 2022?

Posted on by FluenceTech Academy

Are you wondering why should you learn Social Media Marketing? Is there any framework or course to learn social media marketing? Does it even worth your time learning the nuances of Social media?

If you are seeking answers to these questions, you are at the right place.

More and more people are spending their time, meeting friends, doing shopping, and hanging out on various social media platforms than ever.

People are making their purchasing decision based on social media reviews of other buyers. 

So more and more businesses are trying to reach out to their potential customers through these social media channels.

So the demand for skilled social media marketers is on the rise and companies are making a beeline for hiring talented social media marketers.

Do not believe us? Then you should see the following 

Pic Credit: Naukri.com

Now that you know companies are looking for social media marketers, it is time to know how you can become one.

Read this article to get all your questions answered. Here you go.

What is social media marketing?

Social media marketing refers to the usage of various social media channels to promote the product or service of your company.

It is an essential strategy to reach a lot of customers with little effort and a very popular domain among researchers and practitioners.

This marketing strategy generally involves publishing great content on your social media profiles, engaging your followers with the content, listening to their problems, analyzing the results, and running social media advertisements.

It is an effective way to stay engaged with the existing customers and to connect with the new customers simultaneously.

Today’s generation has become the generation of social media. It has become the biggest platform for public interaction. Every person, even a small child, is now using social media channels in a myriad of different ways.

Nearly one-third of the total population is now using any type of social media platform. So social media marketing is an effective strategy to build connections. 

That’s why 97% of total global share companies are using social media marketing. So undoubtedly, it has become a valuable skill set in digital marketing.

With new platforms and features being introduced every day, social media marketing is constantly evolving. So this is one of the important skill sets to be learned not only to increase your business but also to be proven as a valuable asset to the company.

What do social media marketers do?

Social media marketers are the professionals who generally use different social media platforms to promote a company’s product or service.

Besides these, a social media marketer oversees the overall social media strategy of an organization, monitors social media metrics for future performance optimization, stays engaged with the customers and solves all their queries, and stays up-to-date with social media trends, laws, technologies, and best practices.

They play a very important role to increase brand awareness and traffic to the website. So they are the essential factors for a company.

Why should you learn social media marketing?

Social Media Marketers are in Demand

As most companies are using various social media channels to connect with their potential customers, the demand for social media marketers is on the rise.

If you scroll through any job site, you will find hundreds of lucrative job offerings for social media marketers.

Pic Credit: Timesjobs

So if you acquire the required skills set to manage various social media platforms, you will be a valuable asset for any company and your skills will always be in demand.

Build your personal brand and business

Creating and sharing valuable content on various social media channels makes you an online persona and reflects your skills and values.

The right kind of techniques and knowledge of content creation on different social media can go a long way in shaping up your online presence, audience engagement, and building your personal brand as well as that of your business. 

Eventually, your content creation, sharing, and reaction to any feed become a public narrative.

Get freelancing opportunity

Freelancing gigs are the buzzword these days. A lot of businesses as well as individuals are dependent on skilled freelancers to get their job done.

If done effectively, social media marketing can be one of the driving forces to grab a freelancing opportunity.

Upskilling yourself with social media tactics and building a personal brand helps you to get a lot of opportunities and opens up multiple sources of income for you.

An interesting subject to learn

Unlike other subjects, Social media marketing is an interesting subject to learn which creates interest within you to study.

A survey by AMA shows that most of the management students find their classes boring and they check up their social media accounts multiple times. 

On the other hand, students learning social media are found to be more awake and active in the class and take interest in the topic.

So not only studying SMM will be enjoyable but it will be like living out of something you are obsessed with just as tasting different kinds of chocolate every day and getting paid for it.

So undoubtedly, SMM is an interesting course to study.

Get global exposure

Social media is a platform where you can get connected to anyone from any part of the world without any barrier whatsoever.

This provides you the opportunity to network with different people, know their culture and it helps in your personal growth as well.

In traditional marketing where we are confined to limited space, social media marketing gives you global exposure.

You can learn new things, get different perspectives, improve as a professional and as a person.

A cost-effective way to reach a larger audience 

Social media marketing is one of the most cost-effective ways to reach out to potential customers. You can start a business right from your phone after creating an account without having to pay a single penny.

Being cost-effective, it helps you to get a high Return on Investment ( ROI) so that the budget can be utilized for other aspects of running a business.

Social media platforms are huge platforms with billions of users. The number of users of these platforms is also increasing day by day.

So with more quality content, you can get more inbound traffic making greater conversion opportunities.

Besides this, by using ads on various social media platforms, you can reach out to the targeted audiences for faster conversion and more revenue.

This is super beneficial for any business as it allows them to market their products or services to an audience that is more likely to convert.

social-network

Major Social Media Platforms

Facebook

Facebook reported about 1.93 billion daily active users and about 2.89 billion monthly active users. This makes Facebook one of the go-to platforms for any marketer. 

Learning how to run Facebook ads effectively to reach out to this huge demographic and generate revenue for any business can make you the most sought-after professional.  

Instagram

Instagram is one of the most popular social media platforms out there and ranks second behind Facebook in terms of active social media users with daily active users of more than 500 million.

This popular app allows businesses and individuals to create profiles and connect to fellow users instantly. 

This application is a great tool to promote the business while being creative simultaneously. 

Pinterest

Pinterest is a popular visual social media platform where a user can create and share pins, shops, and boards.

Using Pinterest for your business can benefit you to increase brand exposure and widen your potential customer base.

Pinterest makes it easier to connect the audience with your content and ensures your blog post is read by more users.

LinkedIn

LinkedIn is a professional network and the platform helps the individual connect with the potential recruiters if they are seeking jobs and vice versa.

LinkedIn is also a great platform for businesses to generate potential leads and reach out to targeted clients.

Learning tactics and implementing growth hacks to optimize your LinkedIn profile can go a long way in helping you establish a skillful social media marketer.

Twitter

Twitter is undoubtedly a powerful platform to increase the reach of the business. Twitter is a place where you meet your potential customers and interact with them directly.

You can also build a strong personal brand on Twitter by sharing consistent valuable content on the platform.

Learning Twitter growth hacks can immensely help you build your personal brand as well as the brand equity of your business. 

Career growth potential

As we have already discussed, there are numerous career opportunities for a skillful social media marketer and the demand is growing with each passing day.

This profession is on a high growth trajectory and made its place in CNN’s top 100 careers with high growth.

With more and more businesses going online and using social media as one of the important marketing strategies, social media marketing jobs will see rapid growth in the coming years.

A report shows that there is 9% job growth for social media marketers in the past few years and that will be high growth in the upcoming days.

So if you enjoy being on social media, love to create engaging content, then social media marketing is the job for you, where you can have fun while you earn.

It is always best to learn from the experts. FluenceTech Academy is one of the best social media marketing training institutes that imparts amazingly structured courses designed by experienced social media marketers themselves.

Click here to connect with a counselor.

Last words

If you have read this far, then you must have known how amazing a career in social media marketing can be.

So what are you waiting for? 

Start your learning today.

You can start your social media marketing course at FluenceTech Academy and get trained by experts with years of experience in social media marketing working with numerous brands.

Talk to your Course Counsellor Today. Call: +91 9348393635.

5 Best Short Term Job Oriented Courses

Posted on by FluenceTech Academy

Getting a job these days is very tough. There is a cut-throat competition in everything you go for.

Adding a disadvantage, the COVID pandemic has also left us aback with an unparalleled financial crisis leading to job losses and limited placement.

So if you want to get placed in a good job with the highest paid salary, then you have to blend with the trend. In that case, if you go for short-term job oriented courses, it can be proven as a wonder for you.

Many companies today are looking for candidates who have knowledge of the latest technologies. So these short-term courses can provide you with excellence and make your future bright.

Among the innumerable sectors to explore, it’s very important to make a decision which course you should go for that would fetch you with high profit in minimum effort and time.

But you must be wondering which course you should choose? Which courses are in demand?

Then, read the following article and get insightful knowledge of the top 5 short-term job-oriented courses that can serve you with their enormous potential.

Why should you choose short-term job oriented courses?

In this rapidly developing world, where everyone is competing with each other to be the best, you need some boosters to get hired and to be placed ahead of others.

In the meantime, short-term courses can be proven as a booster that can boost your academic and professional skills in a limited period of time and help you to get out of the herd.

Today’s companies are not looking for experienced traditional professionals. Instead, they are in the search of talented individuals for different technical jobs.

So learning these courses can help you to master these skills. Hence, it opens an opportunity for various job roles with a high salary.

Having brand new skills opens up new opportunities for your career. You can enter into various fields that you have never expected which enables you to switch your career into the fastest growing industry.

These short-term courses help you to be a practical perfectionist by providing hands-on experience and helping you to understand the concept along with better application.

These courses provide you with an opportunity to meet people from various sectors and help you to socialize with them.

Short term job oriented courses

1. Digital marketing

Digital Marketing is simply the act of promoting and selling brands and providing services to potential customers with the help of online marketing tactics by using digital communication.

Learn digital marketing

Benefits:

Businesses are now entering the digital marketing field. Hence, they are escalating the demand for digital marketing professionals. So digital marketing jobs are in demand.

Doing a digital marketing course can help you to explore a wide range of career opportunities.

Being an emerging domain and lacking digital marketers, companies are offering a high salary to digital marketing professionals.

This course also offers you flexible work timing and places as the domain revolve around internet-based marketing concepts.

Digital marketing is an evolving sector that teaches you industry-relevant skills and concepts which offer an opportunity to explore new skills.

Course duration: 3 to 12 months

Course Eligibility: candidates having a minimum qualification of +2 or graduation.

Skills to learn:

  •          Content marketing
  •          CopywritingCopywriting
  •          SEO and SEM
  •          Data and analytics skills
  •          Paid advertisement
  •          Email Marketing
  •          Social media marketing

2. Machine learning

Machine learning is the use and development of computer systems with the use of computer algorithms and statistical models.

Benefits:

There is an exponential growth in machine learning in the future. But this field is still facing a shortage of skills.

So If you can meet the demands of large companies by gaining expertise in machine learning, you must have a safe and secure career in a technology that will be on the rise.

Machine learning provides you with a chance of facing real-life challenges giving you high satisfaction.

Machine learning is still in its nascent stage. So bypassing time you must explore the new technologies which make you stay updated with the latest trends.

Machine learning has a lucrative career as 

It has a higher salary than other technical fields which also helps you to expand avenues in your career.

Course duration: 6 to 18 months

Course eligibility: candidates having a minimum qualification of +2 

Skills to learn:

  • Mathematics
  • Neutral networks
  • Computer fundamentals and programming
  • Data modeling and evolution
  • Machine learning algorithms
  • Natural language processing

3. Medical coding

Medical coding is the translation of various healthcare procedures, diagnoses, medical reports, equipment, and services into alphanumeric codes within the healthcare industry which helps to convert cumbersome medical reports into data-friendly codes. 

Benefits: 

Healthcare is a basic need. Even in the pandemic situation, the only emerging field is the healthcare industry. so medical coding will always be in demand.

Like other healthcare jobs, medical coding is also a demanding job with the highest paid salary having a high career growth potential.

This course can be done online and after the completion of the course, you can also work from home.

Unlike the other courses in the medical industry, medical coding takes less time to complete.

Medical coding offers the opportunities for upward growth to become a healthcare administrator and various roles in management facilities which helps you to stay motivated.

Course duration: 4 to 12 months

Course eligibility: must have a bachelor’s degree or master’s degree preferably in life science background

Skills to learn:

  • Human Anatomy 
  • Medical terminology and definitions.
  • ICD-10-CM (International Classification of diseases)
  • CPT(Current procedural Terminologies)
  • HCPCS (Healthcare common procedure coding system)
  • American Healthcare System and Insurance 

4. Business analytics

Business analytics is the science of analyzing data to find patterns that will be helpful in developing strategies in businesses which comprises data analytics, computer programming, and business intelligence.

Benefits:

As every business has a mission statement, which shows the value of the company to their customers either in their marketing plan or as a basis of checking in their development, business analytics helps the business to measure its progress.

It is crucial work to do. Hence business analysts are always in demand with the highest paid salary.

Business analytics is a big responsibility that tells a company the procedure to increase the bottom line or develop new products. 

So as a business analyst, many people will come to you for proper guidance. That builds a leadership quality in you and helps you to stand as a leader.

As a leader, you need to interact with other employees on a daily basis to explain the data, modify the course of action, and consult on decisions. So this course provides you with an opportunity to work with others.

Course duration: 1-2 years

Course eligibility:  Bachelor’s degree

Skills to be learned:

  • Verbal communication
  • Good listening skills
  • Documenting and writing projects
  • Analytical and critical thinking
  • Negotiation and cost-benefit analysis
  • Documentation and presentation
  • Programming language
  • Database and SQL
  • MS Excel

5. Data science

Data science is the field of study that encompasses the preparation of data for analysis by using scientific methods, algorithms, processes, and systems. It is almost both an art and science.

Benefits:

Data science is the hottest field in the technology sector. It offers good job opportunities along with a high salary. So pursuing data science can provide the best career growth potential.

Although data scientists are in high demand, there are only a few people who have the required skills to become data scientists. This makes data science a less structured course than other IT sectors.

Data science is the field of study which provides you with a lot of options, opportunities, and roles in the line of work. So you will never be bored of working in this field.

Pursuing a data science course will allow you to stay updated with the latest technologies and trends in this domain. Hence, it helps you to expand your knowledge base.

Data science not only provides you with better career growth but also helps you in your personal growth, having a great problem-solving capacity and making you a better person.

Course duration: 6-12 months

Course Eligibility: 10+2 with science stream

Skills to be learned:

  • Mathematics and statistics
  • Programming
  • Analytics and modeling
  • Intellectual curiosity
  • Data visualization
  • Business acumen
  • Communication

Conclusion

Earning money these days is not a big deal if you are equipped with the right skills and able to use them in the right way.

As you have already read this article, you get to know that these short-term courses need a little investment of both time and money which can improve the skills required for today’s job market and serve you with a better future.

But before choosing a short-term job-oriented course, you need to be clear about your goals and know which field you should go to.

7 Best Digital Marketing Training Institutes in Bhubaneswar

Posted on by FluenceTech Academy

You might be familiar with the term Digital Marketing as this has been the buzzword and you must be wondering how you can start your career in the field of Digital Marketing.

Digital marketing is an amazing career to pursue which can open a plethora of opportunities.  But finding the best digital marketing training institutes can help you to make a good career in this field with proper guidance.

Now you might be having a question, how to learn these skills? Most of the skills you can learn online for free and that makes digital marketing the easiest career to start. Most of these courses are not structured and as a beginner, you might get overwhelmed and lose focus.

But to be a successful digital marketer, you need to acquire the skills that are in demand. Acquiring skills and continuously improving them is the key to being a successful marketer.

So if you want to learn digital marketing in a structured way, you have to train under an experienced mentor in a good Digital Marketing Training Institute.

Before diving into which digital marketing training institutes to choose, let’s find out why you should learn digital marketing.

Why should you learn Digital Marketing?

Today’s world is a data-driven world and everything is getting digitized. The development of technology and rapid usage of online platforms urge businesses to develop their online presence and increase brand awareness through digital marketing.

For this, they are hiring digital marketing professionals. So digital marketing is a sought-after career that has a better future.

Due to the high demand for digital marketing professionals across various businesses, the requirements for skilled digital marketing professionals are growing.

Being a skilled digital marketer, you will have many lucrative opportunities knocking at your door, from highly paid jobs, freelancing, consulting to starting your own venture.

According to a survey by Marketing Hiring Trends, around 69% of companies are going to hire more digital marketers which shows a great future for digital marketing professionals. So choosing a career in digital marketing now can be a great decision.

We have curated a list of the 7 best digital marketing training institutes in Bhubaneswar to help you choose an institute for your digital marketing training.

Best Digital Marketing Training Institutes in Bhubaneswar

FluenceTech Academy 

  • FluenceTech Academy logo

FluenceTech Academy is one of the pioneers and best digital marketing institutes in Bhubaneswar. This institute is a pioneer in providing quality education on digital marketing for students who want to pursue their careers in the digital marketing industry.

FluenceTech Academy not only provides amazingly structured digital marketing courses but also provides the opportunity to experience an unparalleled training process that helps to learn and grow under experienced digital marketing practitioners and entrepreneurs.

FluenceTech Academy provides one-of-its-kind digital marketing mentorship programs to upskill students not only for high-paying jobs but for other lucrative opportunities around the world of digital marketing.

The mentors at FluenceTech Academy are real-life digital marketers themselves with years of experience under their belt in solving real-life business problems. So learning digital marketing from these mentors at FluenceTech Academy is an enriching experience for the students.

The affordable and reasonably priced digital marketing programs are icing on the cake and one can pursue the programs without burning a hole in his pocket.

The Institute provides various courses on SEO, Social Media Marketing, Google Ads, Facebook Ads, E-commerce.

Brief Program details:

Course Duration: 16 weeks

Course Fees: INR 12000 – INR 15000

Study material and Bonus: Free e-books and courseware, Free Domain + Premium Web Hosting for 1-year 

For the detailed courses on offer, you can check here. 

 To talk to an Academic Counselor, click here.

Dizitalsquare

Dizitalsquare is one of the leading digital marketing institutes in Bhubaneswar that offers quality education in the field of digital marketing along with various internships and certifications.

The young and enthusiastic team of this institute has designed the course by looking into the latest industry requirements by which the students can learn the best and can attain a better future.

This institute offers class timing at the student’s convenience and provides 100% practical experience on different tools.

This institute offers courses in digital marketing, SEO (Search Engine Optimisation), python training, web designing and development, and Android training with certification from Google.

Brief Program details:

Course Duration: 12 weeks

Course Fees: INR 20000 – INR 25000

Study material and Bonus: Free courseware

Digital Talent 

Digital talent is a pioneer at providing digital marketing courses and other employment-driven education to students.

This institute primarily focuses on the training program to create a normal student to a talented expert inside the business, who is digitally evolved and can 

face the challenges of new India.

This institute mainly deals with the comprehensive portfolio of relevant qualifications that focus on improving basic-level talent in the industry, along with providing the framework to upskill their digital marketing skills to face the digital world today.

The digital talent Pvt ltd provides courses in digital marketing, PHP development, website designing, SEO,  ethical hacking, and CCNA.

Brief Program details:

Course Duration: 12 weeks

Course Fees: INR 35000 – INR 40000

Study material and Bonus: Free courseware

Creative school of digital marketing

The Creative school of digital marketing is one of the oldest,  brand and certified institutes known for quality education, curriculum, and best faculties.

As this institute provides practical training along with live projects from the beginning of class, it removes the fear of a student facing the stage.

The placement record of this institute over the past 4 years is very good with the certification from the Indian government, Facebook, HubSpot, and Google.

This institute provides around 34+ latest modules prepared by digital marketing certified experts.

The courses offered by this institute are a master’s program in digital marketing, SEO and SEM, basic web designing, and advanced web designing.

Brief Program details:

Course Duration: 12 weeks

Course Fees: NA

Study material and Bonus: Free courseware

Digital Gaurav digital marketing institute

Digital Gaurav digital marketing institute is an Odisha-based fully trusted digital marketing company that provides various digital marketing courses and internship programs to college students to build their skills following market demand.

This institute provides training through professional Trainers along with practical tutorials. This makes a student exposed to real-time scenarios.

 This institute aims to make inexperienced people understand the digital market requirements for which they can easily crack the interviews and proficiently build a career.

This institute provides various courses such as digital marketing, graphic designing, lead generation, logo design, social media marketing, paid advertisement, web marketing, etc.

Brief Program details:

Course Duration: 12 weeks

Course Fees: NA

Study material and Bonus: Free courseware

Dishaapro

dishaa-logo

DishaaPro is one of the best technical and digital marketing training in Bhubaneswar. The method of teaching to the students and pedagogy here is completely practical.

The faculties providing training on digital marketing of this institute are very knowledgeable and cooperative with having around 5 years of experience in the digital marketing industry.

After completing the course you have chosen DishaaPro schedules the interview and provides 100% placements to the students.

This institute is providing various courses like digital marketing, SEO, Social media marketing, Google Analytics, Google AdWords and PPC, Facebook marketing course, mobile app marketing course, etc.

Brief Program details:

Course Duration: 8 weeks

Course Fees: INR 20000 – INR 25000

Study material and Bonus: Free courseware

Webzin institute of digital marketing

The Webzin institute of digital marketing is one of the best institutes and delivers high-quality educational training to the students.

This institute provides not only the knowledge and skills but also keeps them up-to-date with valuable industry skills. 

This institute aims to develop skills among the students that are required to work in today’s rapidly changing industry. 

This institute offers courses on digital marketing, SEO, and other software courses.

Brief Program details:

Course Duration: NA 

Course Fees: NA

Study material and Bonus: Free courseware

Conclusion

As you have read so far, you have a fair idea about why to learn digital marketing and some of the best digital marketing institutes in Bhubaneswar where you can start your training.

So what are you waiting for? Go ahead, select your institute, start your training program, learn digital marketing and take charge of your life.

11 Best Digital Marketing Skills to Learn in 2022

Posted on by FluenceTech Academy

In today’s technology-driven digital world, the dynamics of businesses have been evolving with each passing day, which demands entrepreneurs and marketers to take advantage of this digital revolution.

As more businesses are making inroads into the online space, demand for skilled digital marketing professionals is on the rise.

The Covid-19 pandemic made everyone realize the importance of going digital and businesses are no different. The businesses that adopted digital platforms and digital marketing survived the devastation of pandemics. Businesses that are not adopting the digital way run the risk of being wiped out.

Some specialized skills in the field of digital marketing are in huge demand and they also carry a high-paying salary tag.

As digital marketing itself is a really vast subject, one needs to choose a specialization or niche and excel in that chosen niche.

As students or professionals from other industries, one might have a lot of queries such as where to start, how to learn, what to learn, and most importantly from whom to learn?

Don’t worry. We have got your back. Read on to learn about the top 11 niche digital marketing skills that one can learn to have a successful career in this highly rewarding digital marketing industry.

Best Digital Marketing skills to learn

Content marketing skills

Good content pulls a company’s target audience to the brand. The audience does not take any action if they are not impressed by the content. 

So content is considered as the heart or core of digital marketing and content marketing will always be an important part of digital marketing.

Content marketing is a great job in itself. The aim of content marketing is to create evergreen, high-quality, and SEO-friendly content that effectively engages and connects the audience with the brand.

A well written and relevant content is crucial for every digital marketer but creatively incorporating SEO keywords helps to optimize it, drive traffic to the web page and help the content to rank on search engines.

As the audience today has become more aware and wants to see the quality, well-written and promotional content of the business, a company has to stay edgy and relevant with its content on social media.

Strategic distribution of content on various channels is an important aspect of content marketing. To execute a marketing strategy, a content marketing professional deals with multiple team members. One needs to be creative and full of ideas to carry out this job effectively 

As content marketing plays a very crucial role in digital marketing, you can have a rewarding career if you pursue this career and improve yourself continuously.

Copywriting

Copywriting is the form of writing for a business or company to sell a product or service. So nowadays it has become a vital part of digital marketing as it helps to amplify online marketing efforts.

Various social media platforms, websites, and advertisements are now using copywriting to increase brand awareness and target audiences.

Copywriting is not just about building and writing sentences in English and posting them. It is about tapping the emotions of customers and creating the curiosity within them to make a purchase.

A good copy is written in such a way that it leaves a curiosity within the audience to want to know more about the product and business and make your brand stand out from the crowd.

As copywriting is the most essential part of a brand’s success, it is one of the best skills you can learn for a successful career. Copywriting is also considered one of the highest-paid skills.  

Search Engine Optimization (SEO) 

None of your work as a digital marketer matters unless people see it. Driving traffic to your webpage is the first and foremost step in a digital marketing field as it helps you to connect with the audience.

Search Engine Optimization (SEO) is an important strategy to drive traffic to the website. A better understanding of it helps in the better execution of the marketing.

As SEO is the key to all levels of digital marketing, anyone going to digital marketing must have the basic knowledge of it.

As the algorithm of Google is updating constantly and the world wide web is becoming more crowded each day, it is more crucial to stay fully aware and fully updated about the factors and latest updates of the google algorithm that affect search ranking.

Opportunities for SEO experts are plenty as more and more businesses are going digital and they would need these experts for their online organic growth. 

Learning SEO and continuously improving the skills would go a long way in shaping up your career in the Digital Marketing industry.

Data and Analytics skills

Data analysis is the center of the marketing strategy and helps to make better data-driven decisions for your website. Most businesses have a lot of data to track and a good digital marketer needs to know how to gather, analyze and use the information about customers and apply it to boost the traffic and conversion to the website.

The detailed information about the audience like where the traffic comes from, the interests of the audience, the most attractive keywords as well as the type of device they use to reach you, is the most valuable source of a digital marketer to know about the insights of audiences.

Any form of customer data is useless if you don’t know how to analyze it to study the audiences and create a marketing strategy according to that data to grow your business.

So nowadays, companies are looking out for professionals who can not only read the data but also use their marketing technical skills to extract value from the data to improve the future strategy. So if you can do that in an innovative way, then you will be a valuable asset for the company and help in the campaign’s success.

Learning more about Google Analytics and applying it in your work to track the behaviors and other metrics of your audience would give you a clear path to strategize and execute your plans.

You can go ahead and do certification on Google Analytics as well.

Paid advertisements are one of the best and fastest ways to reach the target audience and get the desired results. Businesses need paid advertisement specialists to run their campaigns and bring them more revenues from their marketing efforts.

Learning how to run Facebook Ads, Google Ads, Native Ads will take your career to new heights.

In 2020, amidst the pandemic, Google made revenue of a whopping $104 billion just from Google ads-related activities. As more and more businesses are going online and e-commerce is growing leaps and bounds, paid advertisement specialists are in demand.

So start learning this skill for better job opportunities. You can even do certifications provided by Google on Paid Ads and that will strengthen your resume and help you land a rewarding job.

Email marketing

Marketing is all about reaching the target audience to increase brand awareness and making them take action. About 67% of Internet users check their emails first thing in the morning. So reaching them via email is a no-brainer.

Email marketing is one of the most effective ways to nurture a good relationship with customers. 

Email marketing is not just about sending emails to customers but understanding the right way to design the email campaign, metrics, and tools to create a dynamic email marketing campaign. This includes identifying platform navigation, analyzing click rates, and running email campaigns.

For every $1 spent on email marketing efforts, the return on investment (ROI) is $42, which makes email marketing the most profitable marketing channel out there.

More and more businesses, especially e-commerce companies, are relying heavily on email marketing.

So with the finely-tuned email marketing skills, you can perform experiments and build out the list, gaining valuable insights about your audience to drive your goals and hence can have a successful and high-paying career as an email marketing professional.

Video production and video editing

Video grabs the attention of the user quickly rather than other contents do. According to a survey of “the state of video marketing research” 93% of marketers admit that videos are the important strategy of their business 87% of them report a positive ROI.

As the youth are engaging with video more than before, video marketing has become a powerful tool of brand awareness, lead generation, and promotion. Hubspot has done a study that shows that 50% of consumers prefer video content over other forms of content.

The applications like youtube, Instagram reels, and TikTok have changed the way of video content. So various businesses are providing more and more video content to their customers to improve engagement. It makes video production, marketing, and video editing skills one of the top skills to learn in 2022.

Social media marketing 

These days, the world of social media has become the biggest platform for public interaction. Nearly one-third of the entire population is currently using some type of social media platform and social media marketing is used by almost 97% of global share companies.

So undoubtedly, social media marketing has become an invaluable skill set in digital marketing.

As a social media marketing professional, you can take the advantage of using social media skills to inform and engage people with your businesses and services. Because businesses are using social media to reach their customers, social media platforms have significantly evolved to meet digital marketing needs.

As community management is about seizing every opportunity to develop a better relationship with the customers, it also goes hand to hand with social media skills.

As a social media professional, you need to sharpen your skills on each of the social media platforms and understand the behavior of the audience to formulate an effective social media strategy. 

There are a lot of things to learn about social media platforms like Facebook, Instagram, Quora, Pinterest, Twitter, LinkedIn and skills like social media advertising, social pages, and groups, hashtags, boosted posts, copyrights, analyze reach and engagement, build ads, create visuals, generating engagements to the social media platforms, etc. apart from posting content on these platforms.

So if you acquire skills to effectively manage social media, you will be a valuable asset for any company and your skills will always be in demand.

Additional digital marketing skills

Besides the above core skills, there are a few additional skills you can acquire that would add value to your overall digital marketing skillsets.

Lead generation

Generally, a lead refers to a person who has shown interest in your company or business, and lead generation refers to the process of gaining the interest of a customer to make a purchase.

Lead generation in a business is a basic required phase and in the forefront of digital marketing campaigns which aims to generate traffic to the website, conversion of those website visitors into leads, and leads into paying customers.

Lead generation is crucial for any business as it provides potential customers which is a basic need to grow the business. So this skill is the most in-demand skill for a business and having this skill in your kitty can help propel your career to newer heights.

Basic designing skills

In the world of marketing, it is not only all about texts, but also involves well-designed visual appearances. Content along with a better visual representation performs better on all social media platforms. 

So a grasp of basic designing skills along with the knowledge of how to organize information for legibility is a huge asset for digital marketers and it often begins with an intuitive understanding of customer’s experience.

A digital marketing professional needs to perform everyday tasks like selecting and changing the images that will appear on the social media feeds of a company or putting together the layout for an email newsletter. 

So the basic skills of designing can help in a great way to shape your career in the field of digital marketing.

Customer Relationship Management (CRM)

Connecting with customers on a personal and emotional level increases brand loyalty which adds an advantage to the brand. So to improve customer service management a digital media marketer should be installed with skills like communication and empathy. 

Monitoring customer experience helps various businesses to understand the growing need of the targeted audience. To monitor and maximize customer experience, digital marketers need to develop the skill of customer relationship management (CRM).

There are various CRM applications like Zoho and HubSpot that help digital marketers for better customer relationship management. Being proficient in these applications is an added advantage.

Conclusion

With more and more businesses going digital and making their presence felt in the online space, there will be an abundance of job opportunities and more and more digital marketers will be needed going forward.

With such a good career option available, enrollment of students for digital marketing courses is also on a rise. Even professionals from other industries are switching their careers post-pandemic to digital marketing to take advantage of this digital revolution and be a part of it.

To have a successful and high-paying career in the Digital Marketing field, you need to learn these above-mentioned skills.

Remaining updated and gaining relevant knowledge will surely help you to become a successful digital marketer.

If you want to learn these amazing skills, then you can join our specially designed digital marketing courses and mentorship programs.

How to Start Your Career in Digital Marketing in 2022 – A Step By Step Guide

Posted on by FluenceTech Academy

Are you having sleepless nights wondering which career to pursue or what skills to learn that can help you grow as a professional or help your business to thrive?

Do not worry. You are at the right place to get all your questions answered.

The simple answer is to jump-start by learning Digital skills and let the digital skills help you thrive in the world of Digital Marketing with its enormous potential.

Read on to find out more.

Digital Marketing

What is digital marketing?

Digital marketing is the promotion of brands to connect with customers using the internet and other online-based digital technologies.

It is otherwise called online marketing or internet marketing. In short, digital marketing is a type of marketing campaign that involves digital communication.

Digital marketing uses electronic devices and is used by various marketing experts to convey promotional messages and to estimate their impact on customers. Businesses are now using digital channels like email, social media, search engines, and other websites to connect with customers.

Nowadays, digital marketing also extends to various digital media platforms provided by various non-internet channels like mobile phones (SMS and MMS), television, etc. This extension of digital marketing differentiates it from online marketing.

Traditional marketing vs digital marketing

Traditional marketing is a type of marketing that involves traditional channels like printed media, billboards, newspaper ads, etc. On the other hand, digital marketing is a type of marketing that uses digital channels like social media, websites as their tools for marketing.

The main difference between traditional marketing and digital marketing is the medium through which a customer interacts with a business.

Although digital marketing has a huge impact on customers, traditional marketing still plays an important role in human life. But we need to step out to digital marketing to achieve the ever-growing need.

The world has become a digital domain. We perform our daily activities online. Marketers are now investing in digital campaigns to reach out to their targeted audience in the most cost-effective manner.

Digital marketing is data-driven. Businesses can make projections and plan their marketing campaigns with precision and minute details about consumer behavior. As the marketing campaigns are targeted in digital marketing, the results are always cost-effective and the return of investment is better than traditional marketing.

To take advantage of the ever-growing digital world and consumer behavior, more and more businesses are expanding their business digitally and are improving their online presence.

What do digital marketers do?

Digital marketers drive lead generation and brand awareness through various digital channels like social media, display advertising, email, search engine rankings, the company’s own website, and blogs.

To measure the performance of a company across each channel, a digital marketer usually focuses on different KPIs (Key Performance Indicators) for each channel.

Apart from this, digital marketers use measurable analytics to find weaknesses and ways to improve performance across each channel.

Major skills to be learned in digital marketing

  • Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the procedure of optimization of your website to get a higher rank in search engine result pages, by increasing the organic traffic to your website.

Increased traffic results in more revenue for the business.

As organic search became the most prominent way to discover and access content online, a good SEO strategy is essential for your website to increase the quality and quantity of traffic to the website.

  • Data analysis

As a digital marketer, one must need to know the use of Google Analytics and other analytics tools.

The detailed information about attractive keywords, where the traffic comes from valuable data about the gender, location, age, interests of the audience is the most valuable source of audience insight for a digital marketer.

  • Content Creation

Creating valuable, consistent, and relevant content to attract audiences online is the heart of digital marketing that pulls more and more audiences to the brand.

The purpose of creating and promoting valuable content is to generate traffic growth, brand awareness, and lead generation.

When content is relevant, it creates an alignment between your business and prospects with the customer’s value and mission.  

  • Paid Advertisement

Learning how to run paid advertisements is an important skill. More and more businesses are going digital and are also spending a lot on Google Ads, FB Ads, Insta Ads, Pinterest Ads as well as native ad platforms.

In 2020, Google’s revenue from Ads only stands at a whopping $104 billion. So being a paid ad specialist is the way to go. 

  • Email marketing

Email is usually used to direct people towards the website of the business and to promote events, discounts and content. Email marketing is an effective way to reach customers through their inboxes.

In a survey, 89% of the professionals named it as their most effective lead generator. So it is a proven and effective way of marketing.

Email marketing is also the most cost-effective marketing channel and the best ROI generator. For every $1 you spend on Email marketing, you could earn back $40.

  • Social media Marketing

Social media marketing refers to driving traffic and increasing brand awareness of your products and brands on various social media.

Platforms like Facebook, Instagram, Snapchat, Pinterest, LinkedIn, Twitter are the most popular social media advertising.

A social media marketer must know various social media marketing strategies, how to create and post content and reach out to the target audience. You can reach out to your target audience via live streaming, hashtagging, direct messaging, and social listening.

  • Basic design skills

Nowadays, visual content gives more exposure than written content. So A digital marketer must need to know how to organize information for legibility along with some basic design skills to perform everyday tasks like putting together the layout for an email, selecting and manipulating the images for the social media feeds of company

  • Art of Sales

As a digital marketer, mastering the art of selling is an advantage. You must need the basic skill to change people’s minds and help them make a purchase.

Why should you do digital marketing?

  • High demand for digital marketing professionals.

According to Mondo’s annual Tech and Digital Marketing Salary guide, there is a huge demand for digital marketing experts, with a 70% increase between 2016 to 2025. 

Various companies are now experiencing the importance of digital marketing for their business. So they are opening a lot of job opportunities for digital marketing experts.

Learning and practicing digital marketing can surely provide you with a good job.

  • High paid salary

 As there is a high demand for digital marketing experts, the salary of digital marketers is also high.

A digital marketing manager earns 5 to 10 lakh per year while a social media manager earns 6 to 8 lakh per year.

  • Freelancing opportunity

There are many freelancing opportunities you can get in digital marketing if you have the right kind of skills that are in demand.  Being a freelancer or remote worker, you can literally work from anywhere or from a non-traditional workplace with a better work-life balance and a flexible work schedule.

You don’t need to report to the office every day and you can work according to your convenience. All you need is a laptop with a good internet connection.

  • Easy to start 

The barrier to entry is really low. You don’t need any fancy degree to work in the field of digital marketing.

All you need is the right training, mentorship, and the skills that are in demand.

The best part is that there are a lot of training resources available online and most of them are free as well. But to excel in your skills, you need mentorship and the right direction to achieve your desired goals.

  • You become creative

Digital marketing is the best field to unleash your creativity. This is such a dynamic field that you learn skills every day and constantly improve yourself. As the field of digital marketing is so vast, you need to get yourself specialized in a few skills and excel in those.

  • Digital marketing is highly scalable

Scalability means increasing the number of reach without increasing the work involved. 

When you publish a piece of work online, you don’t need to work more on that further but the number of reaches will increase gradually with time. So if you are building a career that is scalable, you are ready for passive income.

Future scope and career growth potential

Adobe and Econsultancy’s 2018 digital trend study suggested that top companies are now spending more money on the training and education of digital marketing. The increased investment and demand of digital marketing offer more opportunities and perks to digital marketing professionals.

Digital marketing experts are earning a significant premium salary in comparison to the traditional marketing professionals with better job security, work from home or abroad, possibilities for advancement, etc.

To get better results and higher profits, almost all businesses or companies are making ways towards digital marketing. Hence, there is a higher demand for digital marketing professionals in various companies and business sectors with a better future scope.

How to start your career in digital marketing?

To attain a better career in digital marketing, you will first need to build your skill in digital marketing and demonstrate that possessed skill.

There are many careers within the field of digital marketing. At first, you just have to figure out which one you like most and you can excel in it.

Once you have zeroed on the particular skills or area of digital marketing that you want to specialize in, you should focus on that particular area of digital marketing and get better at it.

The key to learning digital marketing is the right kind of training and mentorship. Experienced mentors with years of real-time digital marketing experience are the ones you should seek training from. 

At FluenceTech Academy, you not only get amazingly structured digital marketing courses but also get the opportunity to train under experienced digital marketing practitioners and entrepreneurs.

This real experience sets up an amazing digital marketing career ahead.

Conclusion

As you have already read the entire article by now, you must have realized how beneficial and lucrative a career in digital marketing can be.

The ongoing pandemic that is in its 2nd year running has taught us many important lessons, and the biggest among them is that you can literally do anything from learning to shopping to building a business just being at home or any place of your choice and all that is possible because of the advent of digital.

Digital marketing can bring all your cherished dreams into reality by making a good career and by using it in your business.

So what are you waiting for? There cannot be any better time than now to start learning the much-in-demand digital skills and enter this amazing digital world to live all your dreams.