Are you wondering which digital marketing skills to learn?
In this data-driven society, the digital domain is constantly evolving. So various businesses are constantly moving towards digital along with traditional marketing to have an online presence.
So undoubtedly, the demand for digital marketing specialists is skyrocketing. So learning the in-demand digital marketing skills can go a long way in shaping up one’s career for the better.
In this article, we have listed the 7 highest paid digital marketing skills that can help you land a lucrative career.
High paying digital marketing skills
Sarch Engline Optimization (SEO)
A Search Engine Optimization (SEO) specialist is a professional who optimizes the website for a search engine by analyzing, reviewing, and implementing changes to it.
The primary purpose of an SEO specialist Is to ensure on-page optimization to increase traffic to the website and to provide a positive user experience.
An SEO specialist increases the traffic to his website by leveraging SEO tools and conducting keyword research.
SEO is an integral part of digital marketing and helps to get the best Return on Investment (ROI). So businesses are now investing more in SEO and SEM and skilled SEO professionals are in demand.
Entry-level SEO roles pay anywhere between 2-3 lakh per annum in India and with experience, one can earn more.
Remote job opportunities from USA/UK can pay anything upward of $3000 per month. There are many lucrative freelancing opportunities available as well.
Paid Ads
Though a lot of businesses prefer to grow and reach out to targeted audiences organically, it takes time to achieve significant results. So paid ads play an important role in reaching out to the targeted audience in the shortest possible time.
Paid ads can be Google Ads, Facebook Ads, Native ads, etc.
Running Paid Ad campaigns needed a specific skill set and learning the nuances of running successful paid ad campaigns can open up a lot of opportunities.
As more and more businesses are going online and the e-commerce space is growing in leaps and bounds, the demand for paid ads specialists is on the rise.
Paid Ads specialist can start with a salary of 3-4 lakh per year and with more experience and results under her belt, she can earn more. Remote and freelancing opportunities are even more lucrative.
Social media marketing
So, social media marketers are in demand.
The major role of a social media marketer is to determine the social media platform to use for brand awareness, to identify the target market, to increase the followers, to engage the followers with the brand, formulate strategies to improve revenue from social media efforts.
As the role provides creative freedom, work from anywhere, and freelancing opportunities, it is one of the most glamorous jobs among youngsters.
The average salary of a social media marketer starts around 3-4 lakh per annum.
Content Marketing
Content marketing is about planning, creating, publishing, and distributing quality content for a targeted audience and converting them into customers.
A content marketer plays an important role as a mediator between the interest of a specific audience and the business.
Content is the core of any business. A business can’t succeed without valuable content. So a content marketer plays a very important role in the growth of any business.
A content marketer must have the basic knowledge of communication, storytelling, research, and digital marketing to be proven as a valuable asset for the company.
The salary of a content marketer varies as per the experience. The average salary of a content marketer can be around 5-6 lakh per annum.
Content Writing and Copywriting
Creating valuable content and writing a copy that makes people take action is an amazing skill to have. Copywriting is one of the highest-paid skills in the world.
Every business needs customers and revenue to survive and flourish. Compelling content and well-written copy help people come into the sales funnel of any business and ultimately turn into paying customers.
Mastering content writing and copywriting skills can put your career on the fast track.
There are many jobs as well as high-paying freelancing opportunities available.
Email marketing
Email marketing provides the best ROI among all marketing channels.
For every $1 you spend on email marketing, the ROI is $42.
Learning and mastering Email marketing skills can open doors to tons of opportunities for you to explore.
The role of an email marketing specialist revolves around email list building, planning and strategizing email marketing campaigns, tracking the campaign metrics like open rate, click-through rate, etc.
As more and more businesses are looking for email marketing specialists, the demand is on the rise.
An average email marketing specialist earns around 3-4 lakh per annum. One or two other digital marketing skills along with Email marketing can give your career a new high.
Video editing
People love to watch videos. Video content is getting more traction across various platforms. As more and more video content is produced, the demand for skilled video editors is on the rise.
As a video editor, you can work independently for a number of clients or take up a video editing job in a digital marketing or media company.
Skills to edit videos using popular video editing applications like Filmora, Adobe premiere pro are in high demand.
A skilled video editor can make more than 6-7 lakh per month.
Final Words
If you have read so far, you must have understood how lucrative is it to learn these digital marketing skills.
Mastering any of these skills can make you part of the ever-growing digital revolution and will give your career the boost it needs to succeed.
You can learn these high-paying digital marketing skills from FluenceTech Academy – where real-life digital marketing professionals will mentor you and will handhold you to the world of Digital Marketing.
Talk to our course counselor for details about learning high-paying digital marketing skills.