Are you looking for some email marketing tools to make your campaign better? Are you stumbled upon which email marketing tool should you use?
Then don’t worry. You are at the right place.
Here in this article, we will discuss the top 7 email marketing tools to make your campaign better.
Marketing tools, trends, mediums, and channels evolve over time. Among them, while some trends come and go rapidly, one of the channels that have remained more or less the same from the beginning is email. In fact, email remains to be the top channel for content marketing with both B2C and B2B marketers.
Without an efficient email marketing tool, marketers may end up spending a lot of time in the creation and sending out emails that don’t exactly look stunning. This can hinder productivity and can drag down your email marketing ROI.
So let’s dive into the article below to find out some of the best email marketing tools.
Top email marketing tools
Mailerlite
Mailerlite is one of the best email marketing tools. With so many sophisticated features like the landing page builder and the pop-up customizer, MailerLite is the only tool that stands out among all free email tools in the market.
Apart from that, certain basics like the drag-and-drop email builder, this free email tool also comes with a rich text editor and a built-in photo editor for the creation of stunning emails.
While sending emails to your potential customer, you can also create various responsive landing pages that match the emails that you send and improve the chances of driving conversions.
Along with all these things, You can run split tests on different variations of the email to see which strategy works best to drive clicks and conversions.
Moreover, MailerLite provides you with a comprehensive campaign report that contains various important stats like click rate, unsubscribe rate, open rate, and more.
Hubspot
HubSpot email marketing tool is one of the best but most expensive platforms in this guide. However, this tool can do its thing exceptionally well and you may justify the eye-watering cost.
The all-in-one platform by HubSpot comes with a combination of CRM, website builder, and email marketing platforms. By connecting all the tools in your marketing, website, and sales activity it is able to attribute which campaigns influence your sales which means you can invest more in what works and less in what doesn’t.
HubSpot’s email tool tends to work well for those with high-value services specifically for B2B where even a modest improvement in sales can equate to a large increase in revenue.
Mailchimp
Mailchimp is another best overall email marketing tool because this tool has all the features that most businesses need.
Without making people overly complicated or confused, businesses can schedule their campaigns, do A/B test copy, and get reports which include open rates, click-through rates, unsubscribe rates, and more. Apart from that, this tool has the most generous free-forever plans of the software that we have already tested.
So in our opinion, Mailchimp is the perfect tool for any business that is looking for a simple way to send emails to their potential customers.
It comes with an easy-to-use email editor, and once you upgrade to your first paid plan you can get access to more advanced tools like A/B testing and multi-step journeys.
Users will be able to enjoy the easy-to-understand report that they generate which will help you to determine what is working and what isn’t. Things like open rates and click-throughs can be easily identified so that business owners may know if readers are responding to the content.
ActiveCampaign
ActiveCampaign is a fully-featured automated email marketing software that can easily simplify and streamline the process of email marketing for your campaign.
No matter If you want to send one-time email campaigns to any potential client on your list or send them in bulk, this tool is tailor-made for you. This platform allows you to set and send trigger emails, that can be automatically sent to a contact based on their actions.
ActiveCampaign email marketing tool can also allow you to make a good first impression on your customers by helping you send welcome emails to them automatically in response to a website sign-up. Furthermore, you can also schedule your emails beforehand and they will be sent on a specific date and time automatically for any time zone.
As far as creating email campaigns is concerned, it is very simple to create custom-made email campaigns and send personalized emails to any specific customer with the help ActiveCampaign’s drag-and-drop email designer
EngageBay
EngageBay is an all-in-one email marketing, sales, and customer support tool which is designed specifically for small businesses. The powerful platform of engage bay lets you launch your personalized email campaigns, help to design stunning landing pages, along with capturing leads through forms, and quickly close deals.
The visual multistep automation builder of this email marketing tool helps you automate the most complex tasks without writing a single line of code. You can easily choose from various triggers which can launch workflows and create custom workflows for various scenarios that include drip campaigns, cart abandonment alerts, welcome emails, and birthday wishes.
You can also utilize social listening to find out which thing is trending and what your audience is talking about. Along with this tool, you can schedule your posts smartly for the best conversion rates to post ahead of time.
Campaigner
If you’re searching for an email marketing tool that can help you in the process of marketing across multiple channels, make sure to check out Campaigner once.
With a powerful list of features this advanced email marketing automation tool. You can be used to create email workflows, track conversions, nurture prospects, and personalize every aspect of your emails.
If you simply want help in designing your email, this tool can offer you hundreds of ready-made, responsive templates.
However, Most email marketing software offers a decent selection of templates to their users so this tool isn’t really a unique selling proposition, whereas Campaigner is unique and offers extra value is it involves a sophisticated template management system along with some restricted access and tagging features to organize your templates. It is especially useful if you’re working as part of a bigger team.
Another important area where it takes it one step further is it includes a built-in image editing tool. In this way, you will be able to customize your visual assets without switching to another editing tool.
Mailjet
Mailjet is a French email marketing platform which is introduced in the year 2010. This email marketing tool can do more than just send and monitor emails seamlessly. The USP of this software is sending marketing and transactional emails to potential customers without any need for code.
The drag-and-drop feature of mailerjet along with collaboration tools is worth a try. Also, this tool can help you to verify the emails in your list so that you can easily know which ones are valid or invalid before scheduling a campaign.
With this amazing tool, you can send out 6,000 emails per month, and also has an email editor and advanced reporting software to offer. Their paid plan begins from INR 500.
Conclusion
Creating an email marketing campaign from scratch isn’t easy. Fortunately, there are a lot of email marketing tools available nowadays to help you get the job done.
Most of these email marketing tools are free or inexpensive. If not, then nearly all of them at least allow you to get a free trial before you buy.
As you read this article this far, you might have known the best email marketing tools. So give them a try in your campaign process, and have an insight into which ones have the best features for your business.
You may also like to read