As a beginner in digital marketing, it can be overwhelming to know where to start. With so many different tools and platforms available, it’s hard to know which ones to use and which ones to avoid. 

In this article, we’ll take a look at the best digital marketing tools for beginners and how they can help you get started with your online marketing efforts.

What is a digital marketing tool?

A digital marketing tool refers to any software, platform, or technology that is designed to help businesses and marketers promote their products, services, or brand online.

These tools are used to streamline and optimize various aspects of digital marketing, such as social media management, email marketing, search engine optimization (SEO), content creation, and data analytics.

Digital marketing tools encompass a wide range of software and platforms that can assist businesses with various aspects of their online marketing efforts. 

By leveraging digital marketing tools, businesses can improve their online presence, reach their target audience more effectively, and ultimately increase their revenue and ROI. The key is to identify the right tools for the specific needs of the business and use them strategically to achieve its marketing goals.

Why digital marketing tools are important for a business?

Digital marketing tools are essential for businesses because they allow them to:

Reach a wider audience

Digital marketing tools can help businesses reach a wider audience through social media, email marketing, search engine optimization, and other online channels.

Increase brand awareness

By leveraging digital marketing tools, businesses can create and distribute content that helps build brand awareness and recognition among their target audience.

Optimize marketing strategies

Digital marketing tools can provide valuable insights and analytics that help businesses understand what works and what doesn’t work in their marketing strategies. This allows them to make data-driven decisions and optimize their marketing efforts accordingly.

Save time and resources

Digital marketing tools can automate many marketing tasks, freeing up time and resources for businesses to focus on other aspects of their operations.

Improve customer engagement

Digital marketing tools can help businesses engage with their customers more effectively, providing a better overall customer experience that can lead to increased loyalty and repeat business.

Track and measure results

Digital marketing tools provide businesses with valuable data and analytics that allow them to track and measure the success of their marketing campaigns, providing insights into what’s working and what’s not.

Overall, digital marketing tools are critical for businesses to stay competitive in today’s digital landscape. By leveraging these tools, businesses can improve their marketing strategies, reach a wider audience, and ultimately increase their revenue and ROI.

Essential digital marketing tools

Keyword research tools

Keyword research is an integral part of search engine optimization (SEO) and digital marketing. Here are some keyword research tools for beginners:

Google Keyword Planner

Google Keyword Planner is a free tool offered by Google as part of its advertising platform, Google Ads. It is designed to help businesses research and identify relevant keywords and phrases related to their products or services. The tool provides data on search volume, competition, and suggested bids for paid search ads.

To use Google Keyword Planner, users must create a Google Ads account, but they are not required to run a paid advertising campaign. Once logged in, users can enter a keyword or phrase related to their business and the tool will generate a list of related keywords along with data on search volume, competition, and suggested bids for paid search ads.

The tool also offers various filtering options that allow users to refine their keyword research based on location, language, and other criteria. Additionally, users can enter a website or landing page related to their business to get keyword ideas based on the content of the page.

Ubersuggest

Ubersuggest is a keyword research tool developed by Neil Patel, a well-known digital marketer and entrepreneur. It is designed to help businesses research and identify relevant keywords and phrases related to their products or services. The tool provides data on search volume, keyword difficulty, and related keywords.

Ubersuggest offers both a free and a paid version of its tool. The free version allows users to perform up to three keyword searches per day, while the paid version provides more advanced features and unlimited keyword searches.

To use Ubersuggest, users simply enter a keyword or phrase related to their business, and the tool will generate a list of related keywords along with data on search volume, keyword difficulty, and related keywords. The tool also offers suggestions for content ideas based on the researched keywords.

Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is a keyword research tool offered by Ahrefs, a popular SEO tool. It is designed to help businesses research and identify relevant keywords and phrases related to their products or services. The tool provides data on search volume, keyword difficulty, and related keywords.

One of the unique features of Ahrefs Keywords Explorer is its ability to provide data on the top-ranking pages for a particular keyword, along with data on the number of backlinks and social media shares that the pages have received. 

This can be useful for businesses looking to create content that is optimized for search engines and has a better chance of ranking higher in search results.

SEMrush

SEMrush is an all-in-one digital marketing tool designed to help businesses improve their online visibility and drive more traffic to their website. It offers a variety of features, including keyword research, competitive analysis, site audit, backlink analysis, and more.

One of the main features of SEMrush is its keyword research tool, which allows users to identify relevant keywords and phrases related to their products or services. The tool provides data on search volume, competition, and related keywords, allowing businesses to create a more effective SEO strategy.

SEMrush also offers a competitive analysis tool that allows businesses to analyze the SEO strategy of their competitors. The tool provides data on their organic search rankings, backlink profile, and more, allowing businesses to identify opportunities to improve their own SEO strategy.

Moz Keyword Explorer

Moz Keyword Explorer is a keyword research tool offered by Moz, a well-known provider of SEO tools and resources. It is designed to help businesses research and identify relevant keywords and phrases related to their products or services. The tool provides data on search volume, keyword difficulty, and related keywords, among other metrics.

One of the unique features of Moz Keyword Explorer is its “Keyword Difficulty” score, which rates how difficult it would be to rank for a particular keyword. The score takes into account factors such as the authority of the websites that currently rank for the keyword and the number of backlinks they have.

Moz Keyword Explorer also offers a “SERP Analysis” feature, which provides data on the top-ranking pages for a particular keyword, including the number of backlinks and social media shares that they have received. This can be useful for businesses looking to create content that is optimized for search engines and has a better chance of ranking higher in search results.

SEO tools

There are many SEO tools available to help businesses improve their search engine rankings and drive more traffic to their website. Following are some of the major SEO tools that can help in your work.

Google Analytics

This free tool from Google provides data on website traffic, including the number of visitors, the source of traffic, and the behavior of visitors on the website.

Google Search Console

Another free tool from Google, Search Console provides data on the performance of a website in search results, including the number of clicks and impressions for specific keywords, as well as technical information such as crawl errors and indexing status.

Ahrefs

A comprehensive SEO tool that offers features such as keyword research, competitor analysis, site audit, and backlink analysis.

SEMrush

An all-in-one digital marketing tool that offers features such as keyword research, competitive analysis, site audit, backlink analysis, social media management, advertising analysis, and content marketing tools.

Moz

Offers a range of SEO tools, including keyword research, site audit, and backlink analysis, as well as educational resources such as blogs and webinars.

Ubersuggest

A free keyword research tool that provides data on search volume, competition, and related keywords, as well as features such as site audit and backlink analysis.

Screaming Frog

A desktop tool that allows users to crawl their website and identify technical SEO issues, such as broken links and duplicate content.

These are just a few examples of the many SEO tools available to businesses. Each tool has its own strengths and weaknesses, and the best tool for a particular business will depend on its specific needs and budget. It is important to carefully research and evaluate different options before selecting a tool to use.

Email marketing tools

Email marketing tools are software or online platforms that help businesses manage their email marketing campaigns. These tools typically offer features such as email design templates, list management, automation, analytics, and tracking. Below is a list of some of the popular email marketing tools.

Mailchimp

One of the most popular email marketing tools, Mailchimp offers a range of features including email templates, list management, automation, and analytics. It also offers integrations with other tools such as social media platforms.

Constant Contact

Offers features such as email templates, list management, automation, and reporting. It also offers an easy-to-use editor that allows businesses to create visually appealing emails without any coding skills.

Sendinblue

Offers features such as email marketing automation, segmentation, and A/B testing. It also offers integrations with other tools such as CRM platforms.

AWeber

Offers features such as email templates, automation, and list segmentation. It also offers a drag-and-drop email builder that makes it easy to create visually appealing emails.

ConvertKit

Designed specifically for creators such as bloggers, podcasters, and YouTubers, ConvertKit offers features such as email automation, segmentation, and customizable opt-in forms.

GetResponse

Offers features such as email templates, automation, and list segmentation. It also offers a landing page builder and webinar features.

HubSpot

Offers a comprehensive marketing suite that includes email marketing, CRM, social media, and analytics. It also offers advanced features such as lead scoring and leads nurturing.

These are just a few examples of the many email marketing tools available to businesses. Each tool has its own strengths and weaknesses, and the best tool for a particular business will depend on its specific needs and budget. It is important to carefully research and evaluate different options before selecting a tool to use.

Social media management tools

Social media management tools are software or online platforms that help businesses manage their social media presence more effectively. These tools typically offer features such as content scheduling, social listening, analytics, and reporting. Following are some of the major social media management tools:

Hootsuite

One of the most popular social media management tools, Hootsuite offers a range of features including content scheduling, social listening, analytics, and reporting. It also offers integrations with other tools such as Google Analytics and Mailchimp.

Buffer

Offers features such as content scheduling, social listening, analytics, and reporting. It also offers a browser extension that makes it easy to share content from around the web.

Sprout Social

Offers features such as content scheduling, social listening, analytics, and reporting. It also offers advanced features such as CRM integration and team collaboration tools.

Later

Designed specifically for Instagram, Later offers features such as content scheduling, social listening, analytics, and reporting. It also offers a visual content calendar that makes it easy to plan out your Instagram feed.

CoSchedule

Offers features such as content scheduling, social listening, analytics, and reporting. It also offers a marketing calendar that allows businesses to plan out their entire marketing strategy in one place.

Agorapulse

Offers features such as content scheduling, social listening, analytics, and reporting. It also offers advanced features such as Facebook apps and social media contests.

Falcon.io

Offers a comprehensive social media management suite that includes features such as content scheduling, social listening, analytics, and reporting. It also offers team collaboration tools and integrations with other tools such as Google Analytics and Salesforce.

These are just a few examples of the many social media management tools available to businesses. Each tool has its own strengths and weaknesses, and the best tool for a particular business will depend on their specific needs and budget. It is important to carefully research and evaluate different options before selecting a tool to use.

Analytics tools

Analytics tools for digital marketing are software or online platforms that help businesses measure, analyze, and optimize their digital marketing efforts. These tools typically offer features such as website traffic analysis, conversion tracking, user behavior analysis, and reporting. Here are some popular analytics tools:

Google Analytics

One of the most popular analytics tools, Google Analytics offers a range of features including website traffic analysis, conversion tracking, and user behavior analysis. It also offers integrations with other Google tools such as Google Ads and Google Search Console.

Adobe Analytics

It offers features such as website traffic analysis, conversion tracking, and user behavior analysis. It also offers advanced features such as customer segmentation and predictive analytics.

Mixpanel

It is designed specifically for mobile and web apps, Mixpanel offers features such as user behavior analysis, event tracking, and funnel analysis. It also offers integrations with other tools such as Salesforce and Marketo.

Kissmetrics

It offers features such as user behavior analysis, conversion tracking, and cohort analysis. It also offers integrations with other tools such as Shopify and Magento.

Crazy Eggs

It offers features such as heat maps, click tracking, and user behavior analysis. It also offers A/B testing and reporting tools.

Cliky 

Clicky ffers features such as website traffic analysis, conversion tracking, and user behavior analysis. It also offers real-time data tracking and heat maps.

Piwik

Piwik offers features such as website traffic analysis, conversion tracking, and user behavior analysis. It is also an open-source tool, meaning businesses can modify and customize it to fit their specific needs.

These are just a few examples of the many analytics tools available to businesses. Each tool has its own strengths and weaknesses, and the best tool for a particular business will depend on its specific needs and budget. It is important to carefully research and evaluate different options before selecting a tool to use.

Conclusion

As a beginner in digital marketing, it’s important to have the right tools to help you get started. The tools listed above are some of the best digital marketing tools for beginners, and they can help you monitor your website’s performance, improve your search engine rankings, manage your social media accounts, and create effective content for your website and social media.

By using these tools, you can gain valuable insights into your audience, track your website’s performance, and make informed decisions about your digital marketing strategy. Whether you’re just starting out with digital marketing or you’re looking to take your marketing efforts to the next level, these tools can help you achieve your goals.

Remember, digital marketing is a field that is constantly evolving, so it’s important to stay up-to-date with the latest trends and technologies. By investing in the right tools and staying informed, you can stay ahead of the competition and achieve success in your digital marketing efforts.

In conclusion, we recommend using these digital marketing tools to help you get started with your online marketing efforts. With the right tools and strategies, you can achieve success and grow your business online.