Are you thinking about the jobs you may do in digital marketing? Which job roles will suit you as per your area of interest and pay you a good salary?
Then read the article below, get all your questions answered and make a decision with the proper information.
Selecting a job is quite nerve-wracking. Stress and anxiety turn out to be the inevitable part of the job selection procedure.
There are many factors you should look at before considering a job to do like how much it can pay you? Will your learned skills be utilized? Will it be worth doing or not?
Digital marketing is not out of the box.
If you want to do a job in digital marketing, there is a huge demand in this field. Besides, there are a variety of job roles to do in this industry. Choosing a perfect job that suits you is so tough.
Wherever you go, whether it’s a field of business, management, or a creative and tech sector, every sector has an abundance of digital marketing jobs.
Here is a list of some of the most important digital marketing jobs that are expected to be in demand in the coming years.
7 High Paying Digital Marketing Jobs
- Digital marketing manager
Digital marketing managers are the marketing professionals who are in the charge of planning, operating and managing marketing campaigns that promote the brand, products, and services of a company.
A digital marketing manager encompasses numerous responsibilities. Their primary focus is to enhance and grow the digital assets of the company and to create opportunities to generate sales.
He or she plays a vital role in improving brand awareness of the business within the digital space along with driving website traffic and acquiring leads.
An effective digital marketing manager must have a grasp of digital technology as well as in the field of business and marketing. Just like a marketer, he must have experience in creating a digital marketing strategy with perfect planning and execution.
Anyone in this place should have the ability to do financial forecasting along with being capable of taking risks, better future marketing strategies, and being patient to hold firm on decisions.
Earning potential – A digital marketing manager has an earning potential of 3-7 lakh per annum.
- Content marketer
Content management is the heart of any digital marketing agency or any company that is introducing online marketing as it is the base of the digital marketing strategy and touches almost all ranges of marketing.
So the content marketer is the most important job role in this field.
Content marketers not only need to create organic, effective, engaging, and SEO-friendly content but also have the knowledge of how to create, organize, store and maintain it effectively.
So to be a good content manager, you not only need to be creative, self-motivated, organized, and a great writer but also able to create stellar writings that work across every field.
Content marketing is not only restricted to the creation of written content, it also includes video creation. To create quality content, you need to have top-notch writing skills, creativity and to be able to persuade your audience
Earning potential– The average earning potential of a content marketer is 5-6 lakh per annum.
- Social media marketer
Social media marketers are the professionals who use social media channels to promote their products and services.
A good social media marketer must know the variation between all the social media platforms and use the one that works best for their needs at the time.
Besides, they must have in-depth knowledge of the target market as the marketing strategy of social media totally relies upon the audience.
They need to increase their followers on their social media channels to show their brand identity and engage them with your brand by providing valuable content.
By implementing the social media strategy, the social media marketer also tracks the consequences and improves their approaches toward a better output.
Earning potential– The average earning potential of a social media marketer is 5-6lakh per annum.
- UX designer
UX designers or user experience designers are the professionals who are responsible for digital marketing applications and the development of a product.
UX designers need to design the product as per the marketing experience. So they must need to have the knowledge of the product or service that the business provides along with an in-depth understanding of the audience.
They play a vital role in visual designing and testing of the website and also keeping an eye to improve user experience.
As a UX designer, you are responsible for making the technology and products enjoyable, usable, and accessible for users.
Whether you’re designing a new product, with certain new features, or making modifications to an existing product, the UX designer must consider what is best for the users and the overall user experience to increase customer satisfaction. On the other hand, you also make sure that the product or service should meet the needs of the business.
Earning potential– An average UX designer earns up to 4-6lakh per annum.
- Email marketer
Email marketing is a specified area of content marketing and a primary lead-generating activity in digital marketing to convert leads into sales.
Email used to be one of the most effective content formats out there. To perform well in this, an email marketer needs to apprehend the effective email marketing strategy and how to write any email persuasively.
So they can also be regarded as the competent marketers of the content marketers and copywriters.
Email marketers are responsible for creating, organizing, and managing email marketing campaigns. Besides, they have different tasks to carry out which may include campaign optimization, alignment of email campaigns with key messages, management of email lists, supporting digital marketing efforts, etc.
An email marketer definitely must have a grasp of making email lists, setting up automation workflows like welcome emails, order confirmation, etc, and how to drive email conversions.
Earning potential– A Email marketer can earn up to 2-3 lakh per annum.
- Web developer
The web developer is a high-tech digital media job and the demand for specialists with these skills is booming these days.
It generally combines creativity and the knowledge of technology. So it suits the people with the knowledge in it.
Web developers are well acquainted with technology and understand how web servers and computers operate.
As a web developer, the tasks will vary depending on your work situation, but there are various responsibilities which may include designing navigation menus and user interfaces, writing and reviewing sites, testing web applications, collaborating with designers and developers, etc.
The work is generally very project-targeted and involves collaboration with a team of people who assist in coordinating the needs of clients with the end product.
Earning potential– The average earning potential of a web developer is 4-6 lakh per annum.
- SEO specialists
SEO and SEM are very much essential for any digital marketing campaign and anyone who excels at it and demonstrates technical knowledge along with expertise in digital marketing strategy will get a good job along with a highly paid salary.
An SEO Specialist basically tests, analyzes, and changes a website so that it can be optimized for search engines, and the website ranks higher in the search results on major search engines such as Google and Bing which increases the site visibility.
SEO and SEM are the most difficult fields to specialize in among all the digital marketing jobs as search engine algorithms keep changing from time to time. To have a great ROI and increase brand awareness, the business must have to understand how it works and stay updated.
Most businesses, especially e-commerce sites that want to rank higher in the search engine results to increase website traffic and profit need SEO specialists.
Although the demand for SEO specialists is high, there is a scarcity of them in the market. So working as an SEO specialist will be quite profitable.
Earning potential– A SEO specialist can earn up to 2-5lakh per annum.
Final words
Reading the whole article might provide you with the knowledge of different job roles that you can do in the field of digital marketing.
There are numerous job roles and possibilities in this sector. You just need to seize the right thing for which you can give your best.
Then what’s the problem!
Go and get your desired job.