Are you looking for a short-term job-oriented course to serve you with better career potential? Then why don’t you go for SEO as a career?
Let Search Engine Optimization serve you with its enormous potential and make your career sought after.
SEO and in general Search Engine Optimization is not something new. It has already made its presence for two decades but gained popularity as a real professional in the last few years.
It is not just a career option, it is a must-learned skill for every marketer to make their effective presence online, and for each person who is making their website online, blogging.
As the world is optimizing digitally, the number of internet users is increasing gradually and various companies are practicing digital marketing. So it has emerged as a hot career option these days.
So no doubt, if you want to make a career in Search Engine Optimization, it will bring you a lot of job opportunities.
Don’t believe us. You might believe this.
Do you have questions? Read this article and Let it solve all your queries.
What is Search Engine Optimization?
SEO generally stands for Search Engine Optimization is a process of improving the quality of a website or webpage and the quantity of website traffic.
Simply, it refers to the process of improving your website to increase visibility. The better visibility you get in search engines, the more chances to grab attention, and get customers and you can do better for your business.
It includes producing high-quality content while maintaining the site’s technical health, monitoring the local search presence of the website, amplifying the content to get backlinks, and more.
Unlike paid advertisement, it generally involves getting organic traffic to your website without paying a penny for it.
Being search is a primary way that a user uses to navigate the web, search engine optimization is an essential part of any digital marketing. So a small effort on SEO can result in a highly optimized website with a greater number of traffic and potential business.
Google uses a formula called the google algorithm to sort out who gets priority in search engines and ranks higher.
What do SEO specialists do?
SEO specialists are the marketers who do research, analyses, optimize, and improve the website’s ranking in search engines.
They optimize a page across a website ensuring the search results create a positive user experience, increase brand awareness and lead, and grow website traffic.
In general, they are digital marketers not different from traditional marketers trying to create more sales for the company.
An SEO expert increases the website traffic by using some simple tactics like doing keyword research and leveraging tools like Google Analytics which helps to attain major benefits for the company.
An SEO expert must have an understanding of three levels of SEO technical, on-page, and Off-page optimization, a brief knowledge of search engine algorithms, link building, critical thinking, data skills, a mind for marketing, good communication skill, and a collaborative spirit.
An SEO specialist can work full-time in a digital marketing company or do freelancing for any client.
It seems that SEO is quite difficult and technical and it can only be done by the experts. In fact, it’s a myth. Anyone can learn the techniques in order to improve their business.
No matter why you are learning SEO, whether you are learning it to build your career or to improve your business, a certification course is always better to have a good hand in the field you go to.
FluenceTech Academy is one of the best digital marketing institutes to start your course that will not only upskill you with the required skill set of search engine optimization by real-time industry experienced trainers but also provide you with the practical experience to meet the real-time industry needs.
Why should you learn Search Engine Optimization?
- Huge demand for SEO specialists
Big and small online businesses are looking for a good ranking on Google to get high traffic, more leads, and ultimately to get more sales.
To make this happen, businesses are recruiting SEO experts in their companies and hence they will always be in demand.
If you look at any job site for a Search Engine Optimization specialist job, you can experience the actual demand and find a lot of good opportunities out there.
Besides this, it is one of the most secure careers out there. If you upskill yourself with the latest trends undoubtedly you can have a secure long-term job career.
So if you have the actual skill set as per the requirement, undeniably you can get a better job and can nourish your future in a better manner.
- Earn a handsome amount of money
Being a demanding job, the salary of an SEO expert is also very high.
An average SEO specialist earns around 4 lakh to 5 lakh per annum while an expert in this field can earn up to 11lakh to 12 lakh per month.
The outcome is always very high, whether you are learning SEO as a career option to get a good job or using the SEO skills for your business to rank high in search engine result pages.
With better knowledge of SEO skills, you become more valuable to the company besides earning good money.
- Get freelancing opportunity
If you are looking for remote work or want to work as an individual, you should choose SEO as your career.
The biggest asset of SEO is it allows you to work from anywhere, sitting at your home or your convenient place from your comfort zone.
If you search anywhere, you find most of the Specialists are working as freelancers independently deciding when to work or when to not as per their convenience.
If you have the right kind of skill set, you can get a good freelancing job with a high salary no matter where you work.
- Get more traffic to your website
SEO is an effective way to increase your web traffic by making sure that your website features are in relevant searches, and so draw the attention of visitors.
So If you are running a business or have your website, you must learn SEO as it is an essential tool for online marketing.
With a better understanding of SEO and other available tools, you are better equipped for yourself and for the business and easily meet the real-time challenges.
There are many essential elements of SEO, including website optimization and keyword ranking, so you must learn this to keep up with the latest trends and techniques, and to increase brand awareness of your website.
Good SEO will help to get you more traffic. Understanding how it works in a practical field and then applying it to your website will mean you won’t just get more traffic, you will get more sales too earning more money.
- Stand out from the competition
Pursuing a less competitive course increases the chances of getting jobs.
In this competitive world, where everyone is running behind government jobs and jobs like doctor and engineer, learning this profession can help you to stand out from the competition.
Up-skilling yourself with the tricks and tactics of SEO will not only help you to stand out but also be ahead of them with better career advancement, high-paying salaries, and remote work opportunities.
6. Make your presence online
The main purpose of digital marketing is to be found online. All your work goes in vain if you can’t be found in the search engine.
Learning Search Engine Optimization not only helps your website to look good but also helps you to get found.
Besides this, it also enables you to know when, how, and where to appear online and owning your online presence, impacts the impression your potential customers have.
7. An important part of digital marketing
SEO is the most important part of digital marketing. Digital marketing and SEO are the two sides of the coin.
Whatever work you do online, it remains recessive if no one sees it. This skill helps your work to be found. So SEO is one of the top skills to be learned in online marketing.
Every successful business has done SEO on its website. It helps to acquire more customers to your website, converts readers into customers, and makes more sales.
Future scope and career growth potential
According to a study of BLS, the demand for SEO experts is going to rise by 8 % by 2028 which shows a better future for search engine optimization.
The future scope of SEO is very broad and bright. There are numerous job opportunities as an SEO specialist.
A report in the Times of India suggests that jobs on search engine optimization will create more than 1.5 lakh jobs with a salary range of 4.5 to 5.5 lakhs in the upcoming years.
SEO is not going to eliminate in the nearest future. Social media and search engines are about to merge in the upcoming days. Facebook and Twitter have already started their initiative to merge with search engines. So this career has a great long-term future.
After the COVID pandemic has decreased the growth rate of the economy, India is now on the track to the fastest growth in terms of business growth and generating employment. So companies are realizing the potential of SEO specialists for their business and recruiting them in a high number.
A LinkedIn report suggests that SEO and SEM are the hottest skills that people get hired in a greater number.
It shows a better future for SEO specialists. So pursuing a career in this field of the profession will be worthwhile.
If you want to learn the skills and tricks of search engine optimization, you must enroll in a certification course at any training institute to start your learning.
FluenceTech Academy enriches you with all the required skills of SEO and promises a better future for you.
Conclusion
As you have read it so far, you must have a clear idea about how pursuing search engine optimization will help you in your future career.
Search engine optimization is among those career opportunities that are on boom these days and provides a great opportunity to the students pursuing it.
Then what are you waiting for?
We invite you to check out the comprehensive and well-researched course of FluenceTech Academy to walk through.
To get enrolled for the course, click here.